Growth Marketing Manager, EMEA

About the Company

At Crunchtime, we don’t just build software; we power the heartbeat of the hospitality industry. As the industry’s only complete, AI-powered restaurant operations management suite, Crunchtime is the market leader trusted by 850+ restaurant brands —including Pizza Express, Five Guys, Bone Daddies, and Wingstop.

With over 150,000 locations worldwide, we help operators master everything from inventory and labor to kitchen execution. We are expanding rapidly across Europe, and we’re looking for a Growth Marketing Manager to build the engine that fuels our EMEA expansion.

About the Role

As the Growth Marketing Manager, EMEA at Crunchtime, you will be the driving force behind our expansion across key European markets. You will have an opportunity to influence Crunchtime’s EMEA growth strategy and build the engine that connects our industry-leading restaurant operations suite of products with the region’s most recognizable restaurant and hospitality brands.

This role requires a blend of high-level strategy and "in-the-trenches" execution. You will manage multi-channel campaigns—spanning email, campaign development, events, and content—while ensuring every marketing touchpoint is perfectly synced with our regional sales efforts.

Responsibilities

Campaign Development & Strategy

• Regional Ownership: Act as the marketing lead for specific EMEA territories, developing localized campaign frameworks that resonate with the unique challenges of regional hospitality markets.
• Campaign Strategy and Execution: Develop and implement full-funnel campaign strategies that target key segments in EMEA to drive qualified leads and grow the sales pipeline. Coordinate campaign planning, manage timelines, and ensure seamless execution to drive measurable results across multiple channels, including email, paid media, SEO, webinars and events. 
• Paid Media Strategy Support: Develop the creative strategy, messaging, and asset requirements for paid digital channels, collaborating with central teams or partners to ensure successful deployment.

Content & Email Marketing

• Content Localization: Adapt and create high-performing content—including case studies, whitepapers, and digital ad copy—that speaks directly to the pain points of local restaurant operators.
• Demand Gen: Design targeted email sequences to nurture prospects through the B2B sales funnel.
• Creative Optimization: Constantly A/B test email copy, subject lines, and content formats to maximize engagement and conversion metrics.

Events & Field Marketing

• Event Strategy: Boost Crunchtime’s visibility at key industry trade shows, roundtables, and regional events, managing everything from pre-event promotion, to show attendance, booth logistics, to lead capture.
• Sales Collaboration: Partner closely with Sr. Events Manager, BDRs, and Sales teams to maximize the effectiveness of outbound efforts and ensure event leads are followed up on effectively.

.Performance Tracking & Optimization

• KPI Definition & Reporting: Establish key performance indicators (KPIs) for all demand generation efforts. Track, analyze, and report on campaign performance, focusing on metrics such as ROI, lead quality, and resulting pipeline impact. Use these insights to provide recommendations for campaign optimization.
• Lead Management: Collaborate with Marketing Operations and the Business Development Representative (BDR) team to forecast and continuously monitor lead performance. Develop effective lead generation strategies and refine the sales handoff processes in close partnership with the sales team to maximize lead-to-opportunity conversion rates.

Qualifications

• 5+ years in B2B Marketing (Growth, Demand Gen, or Performance). Experience in B2B SaaS or hospitality tech is a plus.
• English proficiency, plus fluency in a second language is a bonus.
• Proven track record of designing multi-channel campaigns, and executing high-impact industry events.
• Exceptional copywriting skills with the ability to develop messaging for digital advertising, email, and sales collateral.
• Experience working in a fast-paced, dynamic environment, with the ability to manage multiple projects simultaneously.
• Familiarity with marketing automation tools (e.g., Marketo, Salesforce,).

Financial & Future Planning

• Pension Scheme: Workplace pension with 5% employer matching via auto-enrolment.
• L&D Stipend: $1100 GBP annual professional development budget.

Health & Wellbeing

• Sick Pay: Up to 5 working days of fully paid sick leave may be self-certified. After this period, Statutory Sick Pay (SSP) will apply in accordance with local regulations.
• Medical, Income Replacement & Life Insurance: Comprehensive private healthcare, income replacement, and death-in-service coverage.
• Dental Insurance: Fully subsidized dental care.
• Gym Allowance: $20 GBP monthly wellness credit.

Family & Flexibility

• Parental Leave: We offer an enhanced parental leave package of 10 weeks fully paid for employees with at least six months of service. From Day One, all employees are entitled to statutory leave and pay in accordance with UK government requirements.
• Time Off: 28 days inclusive of Bank Holidays
• Working Norms & Collaboration: At Crunchtime, we believe collaboration is the heartbeat of our success. To foster team cohesion and ensure local brand representation, our standard working model is hybrid, with an expectation of being in-office at least three days per month. This presence is vital for the cross-functional partnership and creative energy that drive our UK operations. In accordance with the Employment Rights Act 2025, all employees have the statutory right to request flexible working arrangements from Day One. We are committed to discussing individual needs alongside the collaborative requirements of each mission.

Equal Opportunity & Accessibility Crunchtime is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Reasonable Adjustments: We are committed to providing an inclusive recruitment process. If you require any reasonable adjustments or accommodations to participate in our application or interview process, please let us know by contacting [email protected]. We want to ensure you have the best opportunity to showcase your skills.

Right to Work: This role is based in the UK. All successful candidates must have the legal right to work in the UK prior to commencement. Crunchtime does not offer visa sponsorship for this position.

Data Privacy: By applying for this role, you agree to Crunchtime processing your personal data for recruitment purposes in accordance with our Candidate Privacy Notice and UK GDPR requirements.