Growth Marketing Manager

We are seeking an experienced Product Marketing professional to join our team and run a transformative user enablement and retention process. Working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi-channel campaigns to educate customers on new products whilst increasing usage for our core product streams. Your success will be deeply tied to user engagement, fostering a customer-centric environment where usage and retention are paramount. Join us in redefining how our product interacts with its users and plays a part in their success to transform to high performing software development organisations.

Roles and Responsibilities:

Positioning, Messaging & Market Intelligence

• Persona & Value Definition: Define ideal executive (VP/CTO) and technical user personas (Developer, SecOps Engineer, Team Lead), crafting clear, differentiated messaging that communicates both ROI (buyer) and usability (user).

• Competitive Strategy: Serve as the competitive intelligence expert, creating tactical battlecards and objection-handling narratives for the revenue teams.

Go-to-Market (GTM) and Launch Execution

• GTM Strategy & Execution: Lead the development and execution of holistic GTM plans for new products and features across all product stages, including upsells and cross-sells.

• Lifecycle Activation Management: Design the messaging, orchestration, and content for the automated campaigns (email/in-app) aimed at driving Activation Rate.

• Launch Success: Design campaigns and own the creation of all public-facing launch content (blogs, press releases, webinars) aimed at driving initial activation and building market excitement.

Revenue and Internal Enablement

• Sales & Success Enablement: Develop and co-own the foundational sales toolkit (pitch decks, demo scripts, FAQs, collateral) to empower Sales to close deals, and enable Success teams on commercial value for new releases.

• Marketing Assets: Coordinate with Marketing to develop core revenue collateral, including solution datasheets and targeted campaign assets.

Customer Advocacy & Insights

• Advocacy Generation: Proactively collaborate with CS to capture customer stories and successful outcomes, creating high-impact case studies and testimonials for external reference.

• Market Feedback Loop: Synthesize high-level market trends, competitive movements, and customer testimonials to inform and adjust the Product strategy.

Metrics and Reporting

• Performance Tracking: Define and monitor KPIs to track marketing campaign effectiveness and high-level trends in product adoption, customer usage, and retention.

• Strategic Reporting: Provide regular reports to management, interpreting the commercial success of market initiatives based on adoption data (sourced from the PSM) to refine messaging and GTM strategy.

• Minimum 4+ years of experience in a B2B SaaS Product Marketing role.
• Demonstrable track record of executing end-to-end GTM strategies and building sales enablement programs.
• Exceptional copywriting skills and the ability to translate technical features into clear, compelling.

Your career progression: 

At BlueOptima, we focus on building your skills and competencies to enable you to progress in your career. Using a clearly defined career framework, with objective goals and metrics, you will have full control over your future success. Next steps for this role could include Senior Product Marketer, Customer Marketing, Growth Marketing and Content Marketing

Why join our team?
Culture and Growth: 

• Global team with a creative, innovative and welcoming mindset.
• Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
• Freedom to create your own success story in a high performance environment.
• Training programs and Personal Development Plans for each employee

Benefits:

• 32 days of holidays (including bank holidays) 
• Annual Leave Purchase - up to 5 days
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials

Salary: £51,000 - 60,000 per annum, dependent upon experience.
Bonus: £3K - KPI focussed

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!