Drive lead generation and revenue growth through innovative marketing strategies, collaborating across teams to measure impact and optimize performance.
AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role Overview
We're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.
You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.
Key Responsibilities
SEO & GEO strategy to grow organic traffic and discoverability
Content production and distribution across channels
Landing page optimization and A/B testing
Lead generation from events and webinars
Paid acquisition where ROI can be demonstrated
Segment-specific go-to-market motions
KPIs
Primary: Number of experiments, account score growth & qualified leads for Sales
Secondary: Organic traffic, funnel conversion rates
Experience
3+ years in growth/demand gen in B2B SaaS (required)
Mobile app or gaming industry experience (strong plus)
Product marketing experience (strong plus)
Remote startup experience, European time zone
Tools (must-have)
Amplitude, Ahrefs, Google Search Console
Google Sheets (with Apps Script)
Asana, Slack, Intercom
Skills
Growth mindset
Data-driven, strong analytical and reporting skills
AI-proficient for content, research, and automation
A/B testing and CRO experience
Languages
Fluent English (required)
Russian, Spanish, Portuguese, or German (preferred)
What We Offer
Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
Global team across Europe, UK, US, and Brazil
Conference participation in app, gaming, and product marketing events
Benefits & Perks
Equity options after probation
Quarterly performance bonuses
Annual team meetups and company all-hands offsite
Monthly coworking budget
Internal hackathons 2–3x per year
Equipment support (laptop, home office)
Growth
Direct CEO reporting and executive exposure
Cross-functional work with Product, Sales, and Customer Success
Measurable impact on company growth
Hiring Timeline
February: Accepting applications
March, weeks 1–2: First-round interviews
March, weeks 3–4: Panel interviews
By April 1: Final offer
Timeline may shift depending on candidate volume and quality
