Growth Marketing Manager – AI & Performance

AI overview

Drive growth across multiple SaaS products by leveraging AI-powered systems while managing full-funnel marketing strategies and optimizing user acquisition and retention.

 

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The Opportunity

FE International/LTV SaaS Growth are currently looking for a performance-driven Growth Marketing Manager with strong AI automation expertise to drive growth across multiple SaaS products. This role requires a hands-on operator who can think strategically, execute independently, and leverage AI-powered systems to scale marketing impact. 

You will own initiatives end-to-end - from strategy and execution to measurement and optimization.

 

Key Responsibilities :

Full-Funnel Growth Ownership

  • Drive acquisition, activation, and retention across multiple SaaS products
  • Build and optimize user journeys and conversion funnels
  • Identify growth opportunities across the lifecycle 

 

Channel Execution

  • Execute SEO fundamentals, including on-page optimization, content optimization, and technical hygiene 
  • Drive AEO and LLM (GEO) optimization to improve visibility across AI-powered search and generative platforms
  • Launch, manage, and optimize paid campaigns across Google, Meta, and LinkedIn
  • Own campaign strategy, targeting, testing, budget allocation, and performance optimization
  • Track, analyze, and improve performance metrics to maximize traffic, leads, and ROI 

 

Analytics & Experimentation 

  • Own performance tracking (GA4, GSC, dashboards, UTMs)
  • Run A/B tests and structured experiments
  • Apply CRO principles to improve conversion rates
  • Translate data into actionable growth insights 

 

AI Agents & Process Automation 

  • Strong understanding of AI systems and how to apply them to automate business processes
  • Design and build AI agents that execute multi-step workflows autonomously
  • Integrate agents with tools like Zapier, Make, n8n, CRMs, and marketing platforms
  • Develop high-quality prompts and structured outputs for reliable performance
  • Implement guardrails, testing, and monitoring to ensure scalability and accuracy 

 

Experience and Education: 

  • Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field
  • 3–5 years in SaaS marketing or performance marketing
  • Strong focus on generating qualified leads and driving pipeline growth 
  • Working knowledge of SEO, paid ads, lifecycle/email marketing
  • Strong analytical and experimentation mindset 
  • Experience building AI agents or marketing automations systems 
  • Excellent project management and async communication skills
  • Ability to manage stakeholders across product, sales, and leadership
  • High ownership and ability to operate independently 

 

What We’re Looking For 

  • High ownership mindset 
  • Bias toward action and experimentation
  • Strong problem-solving ability
  • Comfort operating in a multi-product, fast-paced SaaS environment
  • Accountability for outcomes, not just outputs 

FE International is a dedicated M&A advisory firm that supports transactions for private equity, venture capital, and strategic buyers. We provide expert guidance to help our clients navigate complex deals, ensuring they make informed decisions in the competitive investment landscape.

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