Growth Marketing Lead

AI overview

Shape Owl’s public presence and generate demand through bold marketing campaigns while building an engaged community around our cutting-edge AI technology.

About Owl.co

We’re building applied AI systems for high‑stakes, real‑world decisions. Our platform ingests and reasons over large, messy data to surface evidence with hard constraints around fairness, auditability, and low bias.

The single gnarliest, most impact‑heavy place this problem shows up is in insurance claims, so that’s where we’re deployed today, running in production at some of the largest carriers in North America.

As our Growth Marketing Lead, you are the architect and engine of Owl.co’s top-of-funnel growth. This is a hands-on, individual-contributor role with high ownership, high creativity, and high impact. You will shape Owl’s public presence, generate demand, and build an engaged community around our AI products.

You will launch bold campaigns, craft compelling narratives around Owl’s technology, and amplify our brand across digital channels, thought leadership platforms, and major industry events.

If you want to be the person who makes noise, creates momentum, and drives adoption of breakthrough AI systems, this role is yours.

Key Responsibilities

Digital & Online Growth

  • Build and execute multi-channel acquisition programs (LinkedIn, paid social, SEO, content distribution, influencer and partner placements)
  • Run creative experiments to improve reach, engagement, and conversion
  • Design high-performance landing pages, funnels, lead magnets, and digital assets
  • Operate with a test, measure, and iterate mindset using data and analytics

Community & Thought Leadership

  • Grow communities around AI innovation, decision intelligence, and emerging technology
  • Participate in online and offline spaces where our prospects and influencers gather
  • Curate discussions, share insights, and elevate Owl’s voice across frontier-AI conversations
  • Collaborate with product and leadership to translate complex AI systems into compelling narratives
  • Produce mixed-media content including podcasts, workshops, short-form videos, and micro-content

Creative Campaigns

  • Conceptualize and execute standout campaigns for product launches, partnerships, and market insights
  • Work with design to create high-quality visuals, videos, animations, and content assets
  • Develop storytelling campaigns that differentiate Owl in a crowded AI landscape

Events & Trade-shows

  • Own Owl’s presence at conferences, summits, and trade-shows from strategy to execution
  • Design modern and engaging event experiences that attract high-value audiences
  • Run pre-event hype and post-event follow-up campaigns that convert conversations into opportunities
  • Identify speaking opportunities, sponsorships, and partnerships that elevate visibility

Analytics & Optimization

  • Track and analyze performance across channels and report insights clearly
  • Run structured A/B tests and continuous optimization cycles
  • Align with sales on lead quality, routing, and attribution

Requirements

  • 4 to 8 years in growth marketing, demand generation, or digital marketing (B2B SaaS or enterprise tech is ideal)
  • Proven ability to build acquisition programs from scratch
  • Strong experience with HubSpot, LinkedIn Campaign Manager, SEO tools, and analytics platforms
  • Exceptional storytelling and communication skills that turn technical ideas into excitement
  • Comfortable running events and tradeshows independently
  • Creative, analytical, and highly autonomous
  • Thrives in a fast-moving environment with high freedom and responsibility

Benefits

  • Industry Leaders: Our technical leadership comes from Meta, Microsoft, X, and Goldman Sachs, bringing world-class expertise to our agile team.
  • Market Leadership: We hold the largest market share in our space, offering a proven ROI and maintaining a 100% customer retention rate, with renewals consistently doubling their previous terms.
  • Lean & Impact Driven Team: Our small, nimble team makes swift decisions and encourages direct communication and innovation through a flat organizational structure. You’ll make real, meaningful contributions right from the start.
  • Established Product-Market Fit: AI-Driven Product that helps shape an AI-powered enterprise solution for insurance companies across the US and Canada.
  • Healthcare benefits: we cover 100% of the premiums for you and your family (medical, dental & vision) 🩺
  • RRSP matching to help you save for your future 💰
  • Recharge: 4 weeks of paid time off & 5 additional personal/sick days ⛱️
  • Daily team lunches 🥑
  • Bi-annual offsites: we'll make sure everyone at Owl has an opportunity to can hang out with teammates IRL at least twice a year 🚀

Salary Range: $80,000 - $120,000 local currency + equity

Our salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects a range target for new hire salaries for the position and could be higher or lower based on a multitude of factors, including job-related skills, experience, location, and relevant education or training.

Perks & Benefits Extracted with AI

  • Health Insurance: we cover 100% of the premiums for you and your family (medical, dental & vision)
  • RRSP matching: RRSP matching to help you save for your future
  • Paid Time Off: 4 weeks of paid time off & 5 additional personal/sick days

We know, insurance may not seem like the most sexy of industries. However, insurance is a social good and affects nearly every facet of the daily lives of billions of people. Because of the scale, the challenges are enormous, complex, and complicated—those challenges require the very best engineering talent to create elegant solutions to address them.If you’re the kind of person who wants to use your talent to solve wicked-hard problems that affect billions of people all over the world, and do it in an ethical way that protects their rights and privacy, and do that working with a kick-ass team who wants to do the same, to be treated respectfully, have your voice heard, give balance to your life, find opportunities to grow, teach and lead, and have stability—drop us a line. We’re growing. Fast.Or you can use those mad skills to put mustaches on cats—just sayin’.Here are the team members we’re looking for:

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Salary
CAD $80,000 – CAD $120,000 per year
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