Drive user engagement strategies by optimizing CRM channels and in-app placements to enhance user experience and boost subscription revenue for millions of users.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Lead on Flo’s User Engagement team to drive how millions of users discover, adopt, and return to the right features and products for them. Sitting at the intersection of Product and Marketing, this role owns our strategy for guiding users along their journey through a mix of CRM channels (push notifications, email) and in-app placements. You’ll combine management, strategic thinking and hands-on execution, managing 1-2 direct reports while also launching your own experiments.
This is a highly metrics-driven role. You'll create a metrics framework that clearly defines how we measure user engagement and retention, and ensure wider team adoption to evaluate successes — spanning subscription revenue, feature adoption, retention, and CRM performance — and use data to continuously refine how we engage our users.
Success in this role looks like:
Your Experience
Must have:
Nice to have:
What you'll be doing
You'll be responsible for:
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How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Flexible Work Hours
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office.
Fully paid sabbatical
5-week fully paid sabbatical at 5-year Floversary.
Paid Parental Leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
Paid Time Off
Paid holiday, sick leave, and female health leave.
Flo Health builds a comprehensive health app that empowers women by providing menstruation tracking, cycle prediction, and fertility assistance. Targeting women across the globe, Flo stands out with over 80 million monthly users and a strong focus on enhancing female health through innovative digital solutions.
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