Growth Marketing Lead, Demand Gen & Acquisition

We are seeking a creative, strategic, and data-driven Demand Generation and Paid/Earned/Owned Media Marketing Lead to head our top-of-funnel marketing engine, from paid media and search to social campaigns and digital demand gen. This is an exciting opportunity to step into a high-impact role where you’ll shape how we attract, engage, and convert a highly specific customer segment for a fast-growing fintech startup. You’ll work directly with company leadership to deliver sales-qualified leads (SQLs), fuel pipeline, and leave your mark on a company that’s transforming the wealth management industry.

As our in-house demand gen expert, you’ll drive acquisition strategies across digital channels, execute campaigns that deliver measurable results, and help us tell the Vise story in powerful and differentiated ways. You’ll work closely with our Head of Marketing, GTM leaders, and executive team to pinpoint and reach our target audience, expand brand visibility in-market, and generate meaningful top-of-funnel activity that converts.. 

You should apply if you're looking to grow fast, take ownership, and roll up your sleeves to execute. You love both strategy and execution, and you thrive on being part of a small, high-impact team where your work is visible, valued, and drives real results.

This role is onsite in NYC, in our SoHo office.

What you bring on day one:

• 3-5 years of experience in demand generation, social media management, paid media, digital marketing, or growth marketing roles
• Bachelor’s degree in Marketing, Business, or a related field
• Proven track recording running integrated digital campaigns that combine paid search, social, and content strategy and generate SQLs and pipeline
• Experience with paid social platforms (LinkedIn, X, Instagram), search (Google Ads), and performance analyticsProficiency in social media management tools and analytics platforms
• Comfort working in fintech, SaaS, or adjacent industries targeting specialized customer segmentsKnowledge of media relations practices and a proven track record of securing earned media coverage
• Experience with and understanding of the RIA industry framework and wealth management
• Exceptional writing, editing, and storytelling skills
• Creative, detail-oriented mindset with a passion for staying ahead of industry trends
• Working knowledge of SEO and how to apply it to content creation and distribution
• Strong understanding of marketing funnels, lead scoring, and conversion optimization

What you will own:

• Own and drive Vise’s entire top-of-funnel marketing strategy—including paid media, search, social campaigns, and brand awareness
• Design and manage campaigns that deliver measurable SQLs, with a focus on targeting and converting a highly specific customer segment
• Build and execute social strategies and content (LinkedIn, X, Instragram, etc.) that grow our presence and support broader marketing initiatives
• Own budget allocation and optimization across channels to maximize ROI and efficiency
• Cultivate and manage relationships with journalists, bloggers, and industry influencers
• Monitor media coverage, industry news, and social trends to identify opportunities for storytelling and brand elevation
• Partner with GTM and Sales to ensure alignment on lead quality, audience targeting, and pipeline impact
• Analyze performance across earned and owned channels, using insights to refine strategy
• Support broader marketing and go-to-market efforts as needed, including product launches, events, and campaigns

Why join Vise:

• Opportunity to make a significant impact at a hyper-growth fintech start-up
• Competitive salary and equity
• Unlimited PTO and great benefits, including $1 medical insurance
• 401k plan with generous matching and self-directed brokerage account option
• Access to investment management and free financial advice from one of our partner RIA firms
• Paid lunches at our NYC office
• Career growth and development opportunities

Through the internal and market data Vise has collected, we expect the salary range for this position to be $110,000- $130,000 per year, plus a competitive equity package. Your actual compensation will be determined based on your skills, qualifications, and experience. In addition, Vise offers a wide range of comprehensive and inclusive employee benefits.

About Vise

Vise is an artificial intelligence (AI) powered asset management platform designed specifically for financial advisors to build, manage and explain personalized portfolios. In today's world, AI is driving personalization across various industries, enhancing the way we shop, consume content, and engage with technology. Embracing this trend, Vise is leading the charge to bring this level of personalization to how we invest. Vise ushers in Wealth 3.0, moving beyond mutual funds and ETFs to offer personalized and automated portfolios. By harnessing the power of AI, Vise enables financial advisors to create tailored investment strategies that cater to each client's unique financial needs and goals.

Financial advisors are at the heart of this transformation, as their relationships with clients are essential to understanding and meeting each client's unique financial needs. With Vise, advisors can focus on nurturing these relationships instead of spending time building and managing portfolios. Our platform empowers advisors to create institutional-grade, personalized portfolios, automate their management, and explain valuable insights that enhance their expertise and service to clients. Vise is the outsourced sub-advisor, doing trading, rebalancing, and managing client portfolios fully automated on the advisor's behalf; Vise charges an AUM fee for its services.

Our exceptional New York team comprises world-class Ph.D. quants, investment researchers, and engineers with experience at industry-leading firms like Citadel, Blackrock, Stripe, and Stanford. Combining top financial and engineering talent, we pride ourselves on delivering products faster and understanding our customers' needs better than anyone else in the market. Vise has garnered the support of prominent venture capital firms, raising over $130M from Sequoia Capital and Founders Fund, among others.

Vise celebrates and embraces diversity and is committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.