Growth Marketing Executive

Growth Marketing Executive

London (Hybrid)

We have a truly exciting opportunity for a Growth Marketing Executive to be part of an innovative marketing team.

Brady Technologies enables energy market participants to profit in new ways from the energy transition. We provide software solutions to support above market returns from trading, manage power operations, manage complex risks in evolving and volatile markets, impacted by increased decentralisation, diversity of asset types, the drive for decarbonisation, and ongoing regulatory change. Our customers include globally renowned utilities, independent power producers, renewable asset developers, energy and multi-commodity trading firms, oil & gas companies, hedge funds and other financial institutions, as well as state power grid operators.

Reporting to the Head of Business Development, the Growth Marketing Executive is a hands-on member of the marketing team responsible for turning strategy, messaging, and content into production-ready campaigns, high-quality assets and clear performance reports across Brady’s channels and solutions (PowerDesk, Igloo, CRisk, PowerDesk Data Manager and related products).

Key Accountabilities:

Campaign production & distribution:

• Build and send Pardot email campaigns, automation flows, and nurture sequences to brief.
• Set up and manage LinkedIn Campaign Manager paid campaigns, Brady’s primary B2B paid channel for reaching energy trading decision makers.
• Set up and manage Google Ads search and display campaigns to brief; monitor spend and performance.
• Schedule and publish pre-written social content on a weekly cadence, with a LinkedIn focus.
• Create HTML emails to best-practice standards as required.

Design & asset production:

• Create social graphics, event collateral and one-pagers in Canva / Photoshop / InDesign.
• Edit and refine images and visual assets in Photoshop to a high standard.
• Format white papers and collateral: turn text drafts from the Head of Business Development into polished, on-brand PDFs using InDesign or equivalent tools.
• Produce motion graphics or short video content using After Effects, Premiere Pro or CapCut (desirable).

Brady website:

• Build and update landing pages and website content in WordPress, ensuring on-brand design.
• Implement on-page SEO optimisation and monitor keyword performance against competitors.
• Use Google Analytics to analyse and report on website and campaign performance metrics.

Data & list management:

• Segment prospect lists and maintain clean, GDPR-compliant data in Salesforce and Pardot.
• Pull and enrich prospect data and market intelligence using tools such as Clay, Apollo and LinkedIn Sales Navigator.
• Support lead progression tracking and assist with outbound campaign activity, with awareness of strict European energy market data requirements.

Salesforce CRM management & reporting:

• Maintain contact records, campaign tracking and dashboards in Salesforce.
• Support accurate pipeline reporting and monitor inbound leads against MQL criteria.

Measurement & reporting:

• Track campaign performance across all channels and compile results into clear, visual reports for leadership.
• Run Google Analytics reports on traffic, conversions and campaign performance.
• Execute SEO tasks including keyword tracking, on-page optimisation and competitor monitoring.

Events support:

• Support the events function with campaign assets, pre- and post-event email sequences, collateral and QR/lead capture as required.

Competencies:

Skills:

• Takes direction well and executes to brief accurately.
• Strong attention to detail and quality control in all outputs; Brady’s audience is sophisticated and sloppy work damages credibility.
• Organised self-management across multiple parallel campaigns, juggling email, paid, social, web and collateral tasks simultaneously.
• Clear communication when presenting results or flagging issues; must be able to explain what worked, what didn’t, and surface problems early.
• A flexible attitude with a keen interest in gaining more knowledge of marketing tools and processes.
• A strong team player, focused on collaborative goals and able to work with a wide range of personalities.

Knowledge:

• Strong working knowledge of Pardot: building email campaigns, automation flows and nurture sequences.
• Experience with LinkedIn Campaign Manager for setting up and managing B2B paid campaigns.
• Working knowledge of Google Ads (search and display campaign setup and monitoring).
• High-level experience of WordPress for building and updating landing pages and website content.
• Solid working knowledge of Google Analytics for traffic, conversion and campaign reporting.
• High-level experience of SEO analysis tools and on-page optimisation best practices.
• Strong design skills across Canva, Photoshop and InDesign; ability to produce polished collateral from text drafts.
• Motion graphics or video editing capability (After Effects, Premiere, CapCut) is desirable.
• Moderate-level experience of Salesforce CRM: contact management, campaign tracking and dashboards.
• Familiarity with market intelligence and prospecting tools such as Clay, Apollo and LinkedIn Sales Navigator is desirable.
• B2B marketing experience, including understanding of lead funnels, MQL/SQL concepts and longer sales cycles, is desirable.
• Energy trading or ETRM sector awareness is useful but not essential.

What Brady offers:

• Great compensation + 5% bonus + private health insurance!
• 24 days' holiday + bank holidays
• 1/2 day off Christmas Eve & New Year's Eve
• Pluralsight licenses for engineering team members
• Flexible working hours
• An opportunity to build a modern technology platform for the power and energy trading markets
• A positive, values-driven culture

If you need any reasonable adjustments for any stage of the recruitment process, please let us know.

*Brady collects and processes personal data relating to its applicants to manage the recruitment process. Brady is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. As an applicant of a role with Brady, your data will be processed in line with the Recruitment Privacy Notice. You will find this Privacy Notice here: https://www.bradyplc.com/recruitment-privacy-policy/. Please review and ensure that you understand the data processing terms.