Growth Marketing & Communications Lead

Born and based in Barcelona, Nacar is an award-winning Strategic Design Agency, impassioned by our agile and international team composed of over 90 creative professionals (design strategists, researchers, product and UX / UI designers, engineers, and overall creatives).

We work with all-size clients from across multiple industries, collaborating in innovation and establishing solutions and product strategies that apply to Industrial, Digital, Brand and Service Design.

We also contribute to their digitalization, by conceptualizing and prototyping new, human centered products and services around technological capabilities.
With a hybrid-work model and flexible working hours, we are powered by a culture of communication, collaboration, proactivity and positivity, always aiming to humanize technology experiences and to transform into the phygital future.

Our offices, an urban oasis, are located in the beautiful Palo Alto, an old factory in Poblenou, restored and converted into studios for designers and artists.
Nacar was made to be a place where people can grow and impact the world, and we’re in continuous growth to always provide our best.

Our team is connected by common challenges, eager to discover, envision and materialize new opportunities. Is this something you feel identified with?

We are currently looking for a Growth Marketing & Communications Lead to join our team, sitting at the intersection of brand, growth, and corporate communications, and partnering closely with Business Development, Design and Leadership to position Nacar as a global reference in design, strategy and innovation.

Important: This position follows a hybrid model, requiring on-site presence 3 days per week.

Requirements

-What will your day to day be like?-

You will:

Growth Marketing

• Plan and execute 360° demand-generation campaigns across paid, owned, and earned channels.

• Own the full-funnel marketing journey (awareness → lead → MQL → SQL), defining audiences, messages and value propositions by service and vertical.

• Lead performance marketing (LinkedIn Ads, Google Ads) and support ABM initiatives with Sales.

• Drive SEO/SEM and CRO, evolving nacar.studio with data-informed improvements.

• Design and implement nurturing flows, lead scoring and automation workflows integrated with CRM.

Communications & Brand

• Define Nacar’s narrative, positioning, and key messages, ensuring consistency across channels and regions.

• Oversee PR and media relations: press materials, interviews, pitches, award submissions and rankings.

• Produce editorial and multimedia content (case studies, whitepapers, POVs, newsletters, social content, presentations and talks).

• Manage the global editorial calendar across languages and markets.

• Support internal communications and employer branding in collaboration with the People team.
  

Events, Partnerships & Ecosystem Activation

• Plan and execute webinars, workshops, talks and fairs to boost visibility and generate pipeline.

• Build relationships with innovation hubs, tech partners, universities and industry associations.

• Activate internal spokespersons and nurture community initiatives to strengthen Nacar’s presence in the ecosystem.

Analytics, Operations & Budget

• Define OKRs/KPIs and build dashboards to monitor performance across channels.

• Optimize the martech stack (CRM, automation, SEO, analytics, social, PR tools).

• Manage channel budgets, forecasts, ROI, CAC and revenue influence.

-What are we looking for?-

• 5+ years of experience in B2B Marketing and/or Communications (experience in design, innovation, consulting or tech is a plus).

• Strong business orientation, able to connect marketing strategy with measurable pipeline and revenue impact.

• Hands-on experience in social media (especially LinkedIn), content creation, PR/media, SEO/SEM, performance marketing and CRM/automation (HubSpot/Salesforce or similar).

• Excellent storytelling and writing skills in both English and Spanish (Catalan is a plus).

• Strong project management, stakeholder coordination and experimentation mindset (A/B testing, attribution, lead scoring).

-Why should you join?-

We also offer:

🔖Permanent contract.

💰Competitive salary - with an yearly job performance appraisal.

🏡Hybrid working model - you can either work from home or enjoy our beautiful studio (with free coffee and a great garden!).

🌈Join a dynamic +15 nationalities community and enjoy our team-building activities.

📚Keep challenging yourself with our Nacar Academy training program, aligned with the creation of personalized career paths.

✨26 paid vacation days.

💯Monthly allowance for internet costs and a budget for working-from-home materials.

🍎Health Insurance.

🚀Flexible working hours.

🆓Free tickets for the Palo Alto Market 😃