Growth Marketer - SEM

About VacationRenter VacationRenter is the fastest growing vacation rental search engine. We love traveling, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several sites and scroll through pages of irrelevant results just to find the perfect home away from home. We aggregate accommodations from the top travel sites, giving travelers all the best options in one place. VacationRenter was born inside the startup studio Wilbur Labs. VacationRenter uses automation and AI to help travelers find the perfect stay. Be sure to check out our rebranded site, Vogo.com. Vogo is the same company travelers have come to love but under a new name. About This Role VacationRenter is seeking a highly motivated, hands-on, detail-oriented Growth Marketer - SEM to help scale and optimize our paid search strategy across Google and Bing. In this role, you’ll launch, manage, optimize, and expand SEM campaigns, collaborate across Product, Partnerships, SEO and BI departments and use analytics to drive sustained, profitable growth. This is the perfect role for a hands-on marketer well-versed in customer acquisition, with proven experience and success in managing paid search campaigns. The ideal candidate will bring extensive paid search expertise and a data-driven mindset, enabling them to analyze performance, identify meaningful trends, and drive efficient campaign growth while achieving target ROI. This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas. Role & Responsibilities:

Execute a performance-driven search marketing strategy across domestic and international markets in English and other languages

Manage the existing accounts including campaign, ad group, keyword and ad creative creation and optimization

Create, track, analyze, and optimize paid search campaigns in Google Ads, and Bing Ads

Proactively look for efficient ways to grow traffic and revenue across paid search campaigns

Collect and analyze data from ad engines and internal sources, identify trends in order to achieve maximum ROI

Run A/B and multivariate tests to improve conversion rates and performance

Assist in identifying potential new markets and launching localized paid search campaigns

Partner with Product and Engineering to execute tests focused on conversion rate and revenue optimization

Contribute to the development of internal growth marketing tools and automation systems

Minimum Qualifications:

BA/BS degree or equivalent practical experience

5+ years of search engine marketing experience (Google, Bing)

Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor

Expert in leveraging platform-specific bidding tools (Google Smart Bidding, etc.)

Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)

Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms

Demonstrated experience creating and optimizing successful marketing campaigns 

Complex advertising account management experience

Strong attention to detail and highly adaptable 

Self-starter who will thrive in an ambiguous startup environment

Competitive, entrepreneurial mindset

Preferred Qualifications & Prior Experience:

Experience working in a high-growth startup environment

Background in the travel industry

Proven expertise in leveraging advanced AI tools, platforms, and workflows

Prior experience working on search experience products

Proficiency in campaign translation and localization

Experience with marketing attribution modeling

Benefits & Perks:

Competitive salary + equity

Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans

401(k) with company match

Unlimited, guilt-free vacation days

Annual wellness stipend (gym + other wellness activities)

Monthly house cleaning stipend

Annual travel allowance

Monthly cell phone & internet usage stipend

Charity donation company match

Employee referral bonus

Team offsites/activities