Shape the user acquisition strategy for VacationRenter by optimizing digital marketing channels and driving engagement through innovative testing and scalable marketing funnels.
About VacationRenter
VacationRenter is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay.
From private homes and beachfront villas to city apartments and hotels, VacationRenter offers one of the most extensive selections of properties worldwide and simplifies the entire search experience. Behind the scenes, VacationRenter’s technology analyzes millions of listings and billions of data points to surface the best options for every trip.
Launched out of Wilbur Labs in 2018, VacationRenter quickly became one of the fastest growing travel startups ever, surpassing $1 billion in gross bookings in just two years. The company is led by a team of seasoned travel industry leaders.
About This Role
VacationRenter is seeking a Growth Marketer to help shape the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers.
You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution.
The ideal candidate is someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.
This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.
Role & Responsibilities:
Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
Develop and manage growth strategies for marketing channels and eventually app
Build and execute a performance media strategy
Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
Lead experimentation across creatives, bidding strategies, audiences, and channels
Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
Monitor and report on campaign performance, uncover insights, and iterate quickly
Minimum Qualifications:
5–7+ years of experience in growth or performance marketing
Proven track record of scaling paid campaigns efficiently across multiple channels
Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
Strong analytical mindset with comfort in A/B testing and data analysis
Excellent communication skills and ability to work cross-functionally
Experience with emerging technologies, including AI to automate workflows and increase efficiency
Startup or high-growth company experience is a plus
Preferred Qualifications & Prior Experience:
Prior startup experience working at an early-stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience or marketplace products
Experience with marketing attribution modeling
Complex advertising account management experience
Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
Experience leveraging AI tools to generate marketing content (static image and short-form video)
Prior experience working with multiple brands
Benefits & Perks:
Competitive salary + equity
Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
401(k) with company match
Unlimited, guilt-free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities
