We are seeking a skilled Growth Manager, Sport and Predictions to manage our marketing campaigns on Sports and Prediction markets for Crypto.com.
This position involves managing and optimizing campaigns across demand generation programmatic media and streaming services, focusing on planning, executing, and refining high-impact strategies. The candidate will generate brand awareness and customer acquisition in a competitive and regulated market.
Experience in similar roles in Sports business is necessary. We are looking for an initiative taker with a creative and experimental mindset, who can drive growth initiatives and campaign development across a variety of products and in an innovative space. This requires a curious and commercial mindset, with constant learning about new products and technologies, as well as the relevant audiences and user trends.
Responsibilities
Campaign Management & Optimization:
Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video.
Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication.
Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent.
Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.
Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.
Measurement & Reporting:
Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.
Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.
Compliance & Market Sensitivity:
Ensure all marketing activities comply with state-level regulations and partner requirements.
Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector.
Requirements
3–5 years of experience in media buying across programmatic media and DOOH, with personal contact with the vendors
Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores.
Adaptable and proactive, thriving in fast-paced and evolving environments.
Clear communication skills and efficient collaborative approach.
Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries.
Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the Sports and Predictions sector.
Robust analytical skills with a performance-oriented mindset.
Experience collaborating with creative, compliance, and data teams.
Strong account management and negotiation skills.
A passion for Sports and Web3 technologies.
Personal interest in trading and investing across traditional and decentralized finance.
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us - our internal mobility program offers employees a new scope.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
