Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 40 million commercial vehicles, and many million commercial drivers. The incumbent technologies that cater to these customers are decades old, and drivers, fleets, and the merchants that serve them all increasingly demand modern digital experiences and affordable and transparent financial services products. Coast's mission is to deliver them at a transformational scale, and to improve working lives in one of the country’s biggest industry sectors. The company is backed by top fintech and mobility venture funds.
The Growth team drives the ambitious agenda of our business as a whole, identifying the most critical areas of opportunity for Coast and developing solutions to unlock those opportunities at scale. As a Growth Manager you will be an essential piece of our Revenue organization, amplifying its effectiveness with data, tooling, experimentation, and automation - the ultimate goal is increasing the effectiveness of Coast’s growth and acquisition efforts and we expect you to be scrappy and opportunistic in doing so. Your primary focus will be pipeline generation and acquisition strategy for Coast, playing a pivotal role in building and optimizing automated outbound sales/marketing efforts for the SMB and Mid-Market segments.
Responsibilities
- Pipeline Generation & Strategy: Drive pipeline growth by developing and executing automated outbound campaigns (e.g. cold email), sales-focused campaigns (e.g. BDR blitzes), and improving outbound sales and marketing prioritization
- Scalable Infrastructure: Build and maintain a scalable, repeatable system for automated campaigns and lead prioritization. Ensure seamless execution across multiple marketing and sales channels to maximize impact and performance.
- Experimentation and Insights: Design and manage the experimentation framework for the growth, sales, and marketing teams with a particular focus on measurement and documentation. Forecast, track and analyze key campaign metrics, translate those metrics into common north star KPIs for experiment prioritization, and regularly communicate insights and learnings across departments to ensure GTM alignment and drive continuous improvement.
- Audience & Data Strategy: Own the data strategy for audience segmentation, first and third party intent signal identification, and buyer journey mapping. Leverage data to create highly targeted campaigns and insights for sales and marketing that drive increased engagement and conversions.
- Campaign Execution & Optimization: Manage the full lifecycle of automated outbound and sales-focused campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
- Data-Driven Decision Making: Use tools such as SQL and Excel to dig into campaign performance and identify areas of improvement. Take a hands-on approach to understanding what works and what doesn’t, using data to inform decision-making.
- Cross-Department Collaboration: Work closely with internal teams across growth engineering, revenue operations, sales, marketing, and compliance to launch experiments quickly, ensure campaign success, and scale successful experiments or campaigns into fully-optimized channels. Drive alignment on priorities, share insights to refine strategies, and fill in any execution gaps as needed.
Qualifications
We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing and sales campaigns. Ideal backgrounds include:
- Business and Sales Operations: Experience in building automated outbound campaigns for business development representatives (BDRs), with a focus on improving sales pipeline efficiency.
- Growth Marketing or Demand Generation: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies.
- Marketing Operations: Experience in developing scalable systems and automations to support high-performing marketing teams. Familiarity with CRM systems, data management, and process optimization.
- Other Analytical Roles: Candidates from highly analytical backgrounds, such as investment banking, quantitative consulting, strategy and operations, or analytics, with a passion for growth and marketing automation.
Requirements
- Proven experience in pipeline generation, particularly in B2B sales or marketing.
- Strong understanding of automated outbound sales, marketing and ABM strategies
- Demonstrated ability to collaborate cross-functionally with engineering, operations, sales, and product teams.
- Proficiency in data analysis, including experience with SQL and Excel.
- Experience managing large-scale campaigns and optimizing performance.
- Familiarity with the latest sales and marketing tooling and infrastructure with a particular focus on cold email, automated outbound, and ABM tools.
- Entrepreneurial, and early stage P&L experience in B2B / SMB growth oriented companies preferred but not essential.
Compensation
Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.
- Salary range: $140,000 - $170,000 annually
- Equity grant: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company’s early stage
- Benefits overview:
- Medical, dental, and vision insurance
- Flexible paid time off (vacation, personal well-being, paid holidays)
- Paid parental leave
- Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401K
- $400 accessories allowance for home office setup to be spent on a keyboard, mouse, headphones, etc.
- Free lunch every Friday
About Coast
Coast is founded and led by Daniel Simon, who previously cofounded Bread (breadpayments.com), a leading payments and credit technology firm backed by some of the world’s top VCs which was acquired for $500MM+ in 2020.
Coast has raised $165M in total funding — our recent $40M Series B equity round was led by ICONIQ Growth with participation from Thomvest, and Synchrony. We're also backed by top fintech and mobility venture funds – including Accel, Insight Partners, Better Tomorrow Ventures, Avid Ventures, Bessemer Venture Partners, BoxGroup, Foundation Capital, Greycroft, Colle – and premier angel investors – including Max Levchin (Affirm), Josh Abramowitz (Bread), Jason Gardner (Marqeta), William Hockey (Plaid), Ryan Petersen (Flexport), and many others.
Check out the latest podcast interview on Fintech Layer Cake with Coast Founder Daniel Simon!
Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.
