Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities:

Own the Full Growth Funnel

Drive performance across:

Acquisition (new users)

Activation (KYC → first trade)

Retention (repeat usage)

Identify drop-offs and optimize conversion at every stage

Build and continuously refine AU-specific growth playbooks

Performance Marketing & Channel Optimization

Manage and optimize key channels:

Paid media (Google, Meta, programmatic)

Affiliates & referral programs

SEO / landing page optimization

Work closely with global teams to adapt strategies to AU constraints

Focus on quality users, not just volume

Campaign Strategy (Compliance-First)

Design campaigns that drive growth while staying within:

Regulatory requirements

Internal compliance guidelines

Shift away from “hype-led” campaigns → value-led, education-driven growth

Develop localized messaging that builds trust and credibility

Data, Insights & Experimentation

Own key growth metrics:

CAC

Conversion rates (KYC, first trade)

Retention / activity rates

Run structured experiments (A/B testing, funnel optimization)

Translate data into clear, actionable insights

Product & Cross-Functional Collaboration

Work closely with:

Product teams (UX, onboarding flows)

PR & brand (message alignment)

Community & events (offline → online conversion)

Ensure growth efforts are fully integrated, not siloed

Local Market Intelligence

Develop deep understanding of:

Australian user behavior

Competitive landscape (local exchanges, fintech apps)

Banking/payment constraints

Be the local voice of the user in growth decisions

Requirements:

Experience

4–7+ years in growth, performance marketing, or product marketing

Strong experience in Australia market

Experience in crypto, fintech, or high-growth tech companies preferred

Proven ability to manage full-funnel growth, not just top-of-funnel

Skills

Strong analytical skills (comfortable with data, dashboards, attribution)

Hands-on experience with paid media & growth tools

Understanding of conversion optimization & user psychology

Ability to balance short-term performance vs long-term brand

Mindset (Critical for AU Market)

Pragmatic, not hype-driven

Thinks in systems and scalable growth loops

Strong judgment in a regulated / sensitive environment

Comfortable operating with constraints and ambiguity

High ownership — acts like a business owner, not a channel manager

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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Growth Manager (Australia)

TLDR