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BukuWarung

Growth Lead

Indonesia
full-time

TLDR

Drive integrated marketing strategies using analytics and cross-functional collaboration to enhance user engagement and capture market opportunities.

  • Develop the strategic approach preparing integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns, including advertising, social creative, partnerships, CRM, digital marketing, and promotions.
  • Work with measurement tools like (AppsFlyer, MoEngage, Amplitude) and partner with data science teams to continually improve upon analytical success metrics related to channel performance.
  • Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.
  • Align execution with Operations, Product and Revenue teams.
  • Able to be hands-on with Google/Facebook Ads Manager
  • Able to be hands-on in creating retention campaigns to increase engagement among our users
  • 4-6 years of experience, Bahasa proficiency and advanced English
  • Experience working with a fast-paced, high growth startup
  • Experience with merchant acquisition programs

 

 BukuWarung

BukuWarung is an accounting app tailored for micro, small, and medium enterprises (MSMEs) in Indonesia, enabling them to effortlessly manage cash and credit transactions. By providing automatic payment reminders and detailed business reports, it improves cash flow and financial visibility for over 600,000 merchants. Our mission is to empower 60 million MSMEs to thrive through better financial management using innovative technology.

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