Growth Lead (12 Month FTC)

In this role, you will own the commercial performance of Gousto’s key customer growth levers across the post-signup journey, with a primary focus on retention, reactivation and long-term customer lifetime value. You will set and evolve clear, outcome-led growth strategies across areas such as Winback, Refer-a-Friend (RAF), Loyalty/Gamification and Non-subscriber activation, prioritising initiatives based on commercial impact, ROI and customer value.

You will act as the senior Growth representative within the Activate Tribe Management Team, shaping priorities and decision-making to ensure strong alignment between Growth, Product, Analytics, Finance and Trading. You will lead, coach and develop a team of 2 Growth / Senior Growth Managers, setting clear direction, leading through change and building strong accountability for outcomes and delivery.

PLEASE READ BEFORE APPLYING: 

• This role is a 12 Month FTC
• Due to the role being Maternity Leave cover, the planned start date would be end of May/start of June for the successful candidate.

Core Responsibilities

• Set, prioritise and evolve growth initiatives across areas of ownership, ensuring focus is placed on the highest-impact opportunities based on commercial value, customer outcomes and business objectives
• Own performance across areas of responsibility, including forecasting, trading inputs and clear reporting into weekly and monthly trading forums, with accountability for outcomes and corrective actions
• Work in close partnership with Product to shape roadmaps and deliver against shared OKRs, operating as one team across Growth and Activate to drive outcomes across the post-signup customer journey
• Partner with Data Science to shape and optimise customer-led discount and incentive strategies, balancing short-term performance with long-term retention and customer value
• Collaborate closely with Go-To-Market teams to identify and target customers based on key mindset moments and behavioural signals across the customer lifecycle
• Work hand-in-hand with Analytics to lead deep performance dives, identifying drivers of over- and under-performance and translating insight into prioritised, actionable plans
• Build and own robust financial models in partnership with Commercial Finance, covering forecasting, scenario planning and post-test evaluation to inform investment decisions and trade-offs
• Continuously identify and test opportunities to improve customer experience, efficiency and long-term value, embedding learning and iteration into growth strategies and roadmaps
• Lead, coach and develop Growth Managers and Senior Growth Managers, setting clear expectations, providing regular feedback and ensuring accountability for delivery and impact

Who You Are 

• Strong general marketing capability, with a deep understanding of how channels and tactics connect across the post-signup customer journey to drive retention and long-term value
• Proven commercial acumen, with the ability to build, challenge and interpret financial models, forecast performance, size opportunities and assess ROI to inform prioritisation and decision-making
• Experience delivering growth in a fast-paced, scale-up or consumer-led environment, with comfort balancing pace, quality and commercial outcomes
• Ability to lead through others, combining strategic thinking with hands-on problem solving and clear accountability for results delivered through teams
• High confidence using data and insight to diagnose issues, understand performance drivers, prioritise opportunities and drive fast, actionable decisions
• Strong cross-functional influencing skills, particularly with Product, Data Science, Analytics, Finance and Trading, shaping outcomes without direct mandate
• Comfortable operating in ambiguity, with a bias towards action, learning and continuous improvement
• Familiarity with CRM platforms used to deliver customer communications (e.g. Braze); deep technical expertise not required, but understanding of how CRM is used to execute and optimise customer strategies is important

Interview Process

• Call with a Talent Acquisition Partner
• 1 Hour Thrive Interview
• Case Study Interview
• Final Interview

Benefits

Click here to see our company benefits!

Gousto is for everyone

Whether it's creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equity in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.

Everyone is welcome and we're looking for applications from people of all backgrounds and experiences.

For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

We understand that some individuals may require reasonable adjustments to fully participate in the interview process. Please tell us what you need, and we will make every effort to accommodate. (e.g. extra time or systems accommodations).

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