Growth Intern (CRM & Loyalty)

About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The Role

In this role you’ll be responsible for the execution of our CRM and Loyalty efforts - driving conversion, retention, engagement and reactivation with LB Community+ loyalty program. You’ll be supporting the CRM & Loyalty team in their strategy and execution of loyalty initiatives such as building automated CRM communication flows. You’ll also be dedicated to increasing and managing the assortment of our Rewards.

You should have / be

• Strong project management, multitasking and execution abilities
• Experience in loyalty program and/or events planning will be advantageous
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• A genuine interest in fashion and general female consumer products
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!

Main responsibilities

• Support with rewards sourcing and production for our LBCommunity+ loyalty programme, inclusive of setting up rewards on e-commerce backend
  
• Support the team with execution of lifecycle campaigns and tactics across communication channels, including setting up email campaigns and onsite communication touchpoints
• Assess campaign effectiveness by preparing tracking reports and analyzing results
• Support and participate in end-to-end campaign strategy to execution, including creation of promotional codes
• Heavy involvement in content creation - Liaise and manage timelines with graphic design and copywriting team to create campaign deliverables
• Perform day-to-day operational, admin and system support, such as vendor liaison and data reconciliation
• Drive the execution of marketing campaigns, initiatives and events by collaborating with internal and external stakeholders

Requirements

• Availability for at least 6 months
• Undergraduates and graduate students are both welcome to apply
• Some knowledge/experience in campaign management
• Experience in loyalty program and/or events planning will be advantageous
• Proficient in Excel and data analytics tools, SQL is a big PLUS

Benefits

• Market level internship salary and benefits provided
• A dynamic, no corporate-BS environment to learn and grow