Growth Engineer - GTM Systems & Integrations

New York , United States
Hybrid

AI overview

Build the technical foundation of Persado’s go-to-market system, focusing on data flows, automation logic, and collaboration with Sales and Marketing teams.

Salary Range: $110,000.00 - $150,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Who We Are

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates collaboration between marketing and compliance teams as they generate content that balances performance and compliance risk.

Persado is at the forefront of empowering marketing teams in highly regulated industries—such as banking, insurance, and telecommunications -- to create and optimize content with speed, compliance, and confidence. Our platform enables enterprise copywriters and marketers to generate and deliver personalized timely, compliant content across channels with unparalleled efficiency, automation, and measurable business impact. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

Requirements

What We Are Looking For

We are creating a Growth Engineer role to build the technical foundation of Persado’s go-to-market system.

This is not a RevOps, tooling admin, or reporting role.
This is a systems-engineering role focused on data flows, automation logic, experimentation infrastructure, and GTM intelligence.

You will report directly to the CRO and operate as a core builder — designing the pipelines and logic that power acquisition, expansion, partnerships, and revenue insight.

What You Will Work On

  • Architect and implement Persado’s GTM systems as a cohesive technical platform, not a collection of tools.
  • Design and maintain event-driven data flows across CRM, engagement, intelligence, and analytics layers.
  • Build and own:
    • Account, contact, and company-level data models
    • Signal ingestion pipelines (intent, activity, competitive, technographic)
    • Automated segmentation and cohort login
    • Lead, account, and opportunity lifecycle orchestration
  • Integrate and extend systems such as Salesforce, Attio, Gong, Mailcharts, PhantomBuster, BuiltWith, and internal data sources.
  • Write automation logic and scripts to:
    • Extract and normalize external data
    • Enrich accounts and contacts at scale
    • Trigger GTM actions based on behavior and signals
  • Enable rapid experimentation by building infrastructure that supports:
    • ICP testing
    • Messaging and channel experiments
    • Motion-based routing and scoring
    • Revenue attribution and cohort analysis
  • Partner closely with Sales, Marketing, and Partnerships to translate GTM strategy into executable systems.
  • Own system reliability, data quality, and observability across the GTM stack.

What You Bring

  • 5+ years of experience in Growth Engineering, GTM Engineering, or Data-driven Growth roles within SaaS or B2C technology companies.
  • Strong technical orientation — comfortable building systems, not just configuring tools.
  • Hands-on experience with:
    • CRM platforms (Salesforce, Attio)
    • Revenue intelligence tools (Gong or similar)
    • Data extraction / automation tools (PhantomBuster, APIs, scraping frameworks)
    • Competitive and technographic intelligence (Mailcharts, BuiltWith)
  • Ability to work with APIs, structured and semi-structured data, and automation pipelines.
  • Familiarity with scripting or low-code / no-code automation environments (Python, JS, Zapier-like tools, etc.).
  • Strong data modeling instincts and an understanding of lifecycle-driven GTM design.
  • Comfortable operating with ambiguity and incomplete requirements — you design the system as you build it.
  • Clear communicator who can explain technical tradeoffs to non-technical stakeholders.

Benefits

What We Offer

Achieve your life goals and work goals at Persado!

  • Persado’s hybrid working model empowers both remote and in-office work equitably
  • Competitive and equitable compensation
  • Generous benefits packages globally
  • 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
  • We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
  • Employee Enrichment Fund to pursue a passion or upgrade your home office
  • Structured onboarding program to ensure a confident start and long-term success for new hires
  • Strong emphasis on career development and mobility, continuous feedback loops and performance management
  • Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
  • #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
  • Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

Kindly submit your CV in English

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Persado’s hybrid working model empowers both remote and in-office work equitably
  • Career development and feedback emphasis: General emphasis on career development and mobility, continuous feedback loops and performance management
  • Paid Time Off: Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)

Persado is reinventing digital marketing creative by applying mathematical certainty to the words we use in marketing communications. Words, after all, are the foundational DNA of marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new brand engagement and revenue performance across every channel.In an era where marketing budgets have hit the wall and digital marketing creative is underperforming, Persado is empowering companies to break out of this “confidence crisis” by shifting digital creative from subjective “guesswork” to science. The Persado Message Generation Machine keeps companies from falling behind by using mathematical certainty to inform their brands and instill confidence they are making every word count, across each customer journey, and every channel.Forward-thinking CMOs and marketing executives [from companies like Citi, Dell, Gap, Google, Vodafone] rely on Persado to continuously outperform by using words as a new source of value and differentiation, driving up to a 30 X ROI across all of digital marketing and multiplying the impact of existing investments.

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Salary
$110,000 – $150,000 per year
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