What You will Do

Plan, execute, and optimize performance marketing campaigns across Google and Meta platforms

Own key acquisition metrics such as CAC, CPI, ROAS, CTR, and continuously improve efficiency

Design and run experiments across creatives, audiences, and funnel stages to drive conversion improvements

Collaborate closely with product, design, and analytics teams to align campaigns with growth objectives

Identify and scale new growth opportunities across channels, formats, and strategies

Analyze category, product, and creative performance to unlock incremental growth

What Will You Need

1–3 years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses.

Strong hands-on expertise with Google Ads, Meta Ads, and affiliate/partner marketing channels

Solid understanding of growth metrics such as CPM, CTR, CTI, Hookrate, CAC, and attribution frameworks.

Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus

Strong analytical thinking with a structured, problem-first approach strong action for bias.

Ability to operate with high ownership in a fast-paced environment.

A strong growth mindset with a passion for experimentation and continuous learning

About us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Our Mission

Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.

Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.

We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.

Know more about Meesho here : https://www.meesho.io/

Growth Associate - Performance Marketing

TLDR

Benefits