Growth Analyst (Acquisition)

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the role

This position is responsible to push consumer / mitra adoptions towards payment products (new/existing) through digital channel. This role focuses on analyzing user behavior, identifying growth opportunities, and measuring performance to ensure successful product adoption and business impact. Working closely with product, marketing, and growth teams, the analyst helps design and evaluate campaigns, optimize execution, and ensure alignment with overall business goals. The position requires strong analytical thinking, cross-functional collaboration, and the ability to communicate insights that drive decisions and sustainable growth.

Job Description

• Driving consumer acquisition and product adoption through digital channels using data-driven optimization.
• Execute and optimize paid and organic acquisition across payment products (Payments, PPOB, Bank Transfer, QRIS)
• Improve first-month adoption and transaction journeys
• Manage digital performance channels (Ads & CRM)
• Track and optimize key growth metrics (Users, CAC, cohorts, LTV)
• Use data analytics and SQL for performance insights
• Analytical Thinking: Strong data analysis skills to uncover insights and drive informed decision-making.
• Strategic Thinking: Critical thinking and problem-solving skills to identify challenges and opportunities from multiple perspectives.
• Communication & Negotiation: Ability to convey complex ideas simply and persuasively to align stakeholders and achieve consensus.
• Project & Stakeholder Management: Excellent organizational skills to manage multiple projects and ensure stakeholders adhere to plans and timelines.
• Cross-Functional Collaboration: Ability to build relationships and connect the dots across divisions to foster teamwork and mutual understanding.

Requirements

• Bachelor’s degree in Mathematics, Business, Economics, or related fields.
• 2–4 years of experience in performance marketing, digital marketing, business growth.
• Proven track record in analyzing data and contributing to business growth initiatives.
• Proficiency in performance ads dashboard, google, meta, performance marketing, etc
• Proficiency in data analytics tools (e.g., Excel, SQL, or BI platforms like Tableau/Power BI).
• Familiarity with project management tools (e.g., Asana, Trello).
• Strong adaptability to work in dynamic environments with diverse stakeholders.
• Willingness to travel and collaborate with regional teams as needed.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.