Group Marketing Manager

AI overview

Lead a marketing transformation that develops and executes B2B strategies across two growing sectors with a focus on measurable results and team leadership.

Location:        Coalville, Leicestershire
Salary:           £45,000 - £55,000 per annum
Hours:            Monday to Friday 8am - 5pm
Hybrid working available (office presence preferred)
Benefits:         On-site parking with EV charging available, Extra day of paid leave on your birthday, A companywide monthly bonus scheme, Lunch provided

 

Lead a Marketing Transformation Across Two Businesses

We are representing a well-established and ambitious SME comprising two businesses; one specialising in Fire Protection and Life Safety systems, and the other in the Food Ingredients sector.

With significant investment and bold growth plans in both entities, this is an exciting opportunity for an experienced and commercially minded Group Marketing Manager to develop and deliver a cohesive marketing strategy that supports both companies.

While you will be employed by the Fire Protection and Life Safety business, you will also provide strategic marketing support to the Food Ingredients business, with your time and expertise apportioned appropriately between the two. The weighting of this role will lean towards the Fire business.

Based in modern offices in Coalville, you will play a key role in building and executing a marketing function that delivers measurable results. This is a newly developed role with genuine scope to influence, lead, and drive performance across both businesses in a company that values innovation and professionalism.

The Role

This is a hands-on and strategic position.

The Fire Protection and Life Safety business has invested in a Strategic Marketing Programme (SMP) which is a 12-month initiative designed to build a marketing framework to drive sustainable growth.

You will oversee marketing activity across both businesses, managing a small internal team and trusted outsourced partners to deliver effective lead generation, digital campaigns, CRM optimisation, and brand development.

Key responsibilities include:

  • Leading the 12-month Strategic Marketing Programme in the Fire Protection and Life Safety business and embedding a data-driven marketing framework.
  • Developing and executing integrated B2B marketing campaigns focused on lead generation and conversion.
  • Managing and optimising HubSpot CRM to ensure accurate and actionable data.
  • Leading and motivating a small telesales team and marketing assistant.
  • Managing external agencies for design, SEO, PPC, and content production.
  • Protecting and enhancing brand integrity across all communications and marketing collateral.
  • Managing budgets and reporting ROI, ensuring all marketing activity delivers measurable outcomes.

Requirements

We are seeking a confident, commercially minded, and results-driven marketing professional who enjoys building structure and driving performance. You will combine strategic insight with a hands-on approach and demonstrate the leadership skills required to inspire a small but capable team.

  • Proven experience in B2B marketing, ideally for technical products & services.
  • Strong track record in lead generation, CRM management, and digital campaign delivery.
  • Experience managing internal teams and external suppliers.
  • Excellent communication and stakeholder management skills.
  • Data-driven mindset with a focus on ROI and performance improvement.
  • Commitment to brand integrity and consistency across all marketing activity.
  • Familiarity with HubSpot, Salesforce, or similar CRM platforms.

Why Apply?

This is a unique opportunity to take ownership of a marketing function that spans two dynamic and growing businesses. You will have autonomy, a supportive leadership team, and the chance to make a visible impact, particularly within the Fire Protection and Life Safety business, where you will be a key driver of growth.

If you are an ambitious marketer ready to step into a leadership role where you can make a tangible difference across two diverse yet resilient sectors, we would love to hear from you.

 

Perks & Benefits Extracted with AI

  • Free Meals & Snacks: Lunch provided
  • Extra paid leave on birthday: Extra day of paid leave on your birthday

Universal Business Team (“UBT”) is a global enterprise spanning 19 countries across the United Kingdom, Europe, North America, Central America and Australasia. UBT, headquartered in Sydney, Australia, is a diversified business consultancy that supports clients with business-advisory and group-buying services with the objective to help businesses develop a competitive edge. UBT was launched in 2009 in response to the Global Financial Crisis to support client organisations that were either in distress or looking to improve their competitiveness and financial performance. Currently, UBT turns over $500M (AUD) and has aspirations for significant growth over the next three to five years. A recent decision was made to bring four separate global regions together under the one global brand and leadership team. UBT’s business advisory services comprise corporate training, consulting, recruitment, accounting, and group buying services. UBT facilitates leadership and business excellence for our client’s in their respective industries. Through the group buying function, UBT nurtures mutually-beneficial relationships between member businesses and world-leading providers of business goods and services. The outcome to which we strive is a “win-win” for small-to-medium enterprises and big business alike. UBT provides services and products to approximately 3,000 independent, family-owned businesses globally with combined annual revenues exceeding $12B (AUD). The majority are small to medium sized enterprises with typical annual revenue ranges between $5m-$20m. However, there are also some larger businesses with annual revenues in the range of $100m-$250m. The unifying feature of all UBT’s clients is that the owners are parishioners of the Plymouth Brethren Christian Church (PBCC). UBT (which is owned by the PBCC) supports clients by providing products, services and support designed to increase their profitability and growth. The after-tax profits generated by UBT are reinvested into community initiatives, predominantly through schools (established to educate the children of Brethren families) and charities, such as the Rapid Relief Team (“RRT”) and the Red Cross. UBT Recruitment are an Equal Opportunities Employer. We will apply a rigorous, objective selection process using non-discriminatory criteria, as far as possible on behalf of all the businesses we recruit for.To view our policy in full please contact [email protected]

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£45,000 – £55,000 per year
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