Group Director, Paid Media (Omni-Channel)

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

As Group Director, Paid Media (Omni-Channel), you provide visionary leadership for a team of mobile app acquisition performance media experts, blending strategic clarity, analytical rigor, and operational excellence. You are a recognized expert in omni-channel mobile acquisition and direct response growth, ensuring best-in-class execution while enabling teams to deliver scalable, high-impact work with precision.

You bring deep expertise across Google UAC, Apple Search Ads, social channels (Meta, TikTok, Snap, etc.), and mobile DSPs, with a strong command of mobile measurement partners (MMPs) and advanced measurement frameworks. You are equally comfortable shaping long-term growth strategy and getting hands-on when priorities shift, challenges arise, or deeper analysis is required.

As Group Director, you foster high-performing, adaptable teams that thrive in fast-moving environments. You champion experimentation, incrementality, and marginality-based decision-making, helping clients and internal teams move beyond last-touch thinking toward sustainable, efficient growth. You remain at the forefront of mobile innovation, measurement evolution, and platform changes, influencing both client outcomes and broader business strategy.

WHAT YOU’LL DO

• Lead and oversee a team of omni-channel mobile app growth experts for enterprise level clients, ensuring consistent delivery of strategic, tactical, and technical excellence aligned to integrated media and growth plans.
  
  
• Oversee team resourcing, utilization, and capacity planning across accounts, maintaining flexibility to adapt quickly as priorities, platforms, or business needs shift.
• Serve as a senior subject matter expert in mobile app marketing, with deep specialization in Google UAC, Apple Search Ads, paid social, and mobile DSPs, setting best practices across direct response acquisition.
  
  
• Act as a primary escalation point for complex performance, measurement, and attribution challenges, stepping in hands-on when needed to diagnose issues, pressure-test assumptions, and unlock growth.
  
  
• Partner with clients to define mobile growth strategies that ladder up to broader business objectives, LTV targets, and efficiency KPIs.
  
  
• Lead strategic use of MMPs (e.g., AppsFlyer, Adjust, Branch), ensuring correct implementation, attribution integrity, and alignment between platform reporting and internal analytics.
  
  
• Champion performance media incrementally testing, marginality-based optimization, and experimentation frameworks, guiding teams and clients toward more accurate measurement of true impact in partnership with cross functional teams supporting these efforts.
  
  
• Drive talent development, mentorship, and succession planning, cultivating leaders who are both strategic thinkers and strong operators.
  
  
• Promote innovation and continuous improvement, including new tools, testing methodologies, automation, and evolving mobile privacy solutions.
  
  
• Ensure client satisfaction and business growth through clear storytelling, actionable insights, and executive-level presentations that influence decision-making.
  
  

WHAT YOU BRING

• 10+ years of performance marketing experience, with deep specialization in mobile app growth and omni-channel direct response acquisition.
  
  
• Extensive hands-on expertise across Google UAC, Apple Search Ads, major social platforms, and familiarity with mobile DSPs as a plus.
  
  
• In-depth experience working with MMPs, including attribution models, SKAN, privacy frameworks, and cross-platform measurement challenges.
  
  
• Strong background in incrementally testing, experimentation design, and marginality-based optimization, with the ability to translate complex findings into clear recommendations.
  
  
• Proven experience leading and developing multiple managers or teams, with a track record of building adaptable, high-performing organizations.
  
  
• Comfort operating at both the strategic and executional levels, including the willingness to get hands on keyboard when necessary.
  
  
• Demonstrated ability to manage shifting priorities, ambiguity, and fast-paced environments without sacrificing quality or clarity.
  
  
• Experience presenting mobile growth strategy, measurement frameworks, and performance insights to senior marketing leaders and C-level executives.
  
  
• Strong client-facing presence, with the ability to act as a trusted escalation point and strategic partner.

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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