Group & Ad Sales Manager

The Contemporary American Theater Festival at Shepherd University is welcoming applications for the 2026 Group & Ad Sales Manager. 

A member of the Audience Services & Marketing Team and reporting to the Director of Marketing and Communications, the Group & Ad Sales Manager helps establish and enhance relationships with and facilitate an exceptional festival experience for group leaders and advertising partners.

Group Sales Manager responsibilities include: 

• Conduct and manage outbound and inbound sales to achieve the group sales financial goals
• Enhance relationships with current group leaders and research and cultivate new group contacts
• Maintain group sales database, including detailed notes of interactions with group leaders
• Serve as the primary liaison for group sales leaders; assist in creating ticketing packages and provide resources for lodging, dining, and other activities in the area.
• Provide on-site support for group leaders and group members during the Festival 
• Work closely with the Box Office Manager and Director of Marketing and Sales to ensure accurate ticketing and financial reconciliation  
• Process ticket orders in CATF’s CRM, Spektrix
• Conduct ongoing sales analysis to assist in evaluating and adjusting sales strategies 
• Follow established group sales policies and procedures and recommend improvements
• Other job-related duties as assigned 

Ad Sales Manager responsibilities include: 

• Conduct and manage outbound and inbound sales to achieve the advertising sales financial goals
• Serve as the primary liaison for local businesses regarding their ad partnerships and benefits
• Enhance relationships with current advertising partners and research, and cultivate new advertising contacts
  
• Maintain advertising sales database, including detailed notes of interactions with advertising partners
  
• Manage all invoicing and payment processing with ad partners 
• Facilitate the fulfillment of all ad partner benefits
• Conduct ongoing sales analysis to assist in evaluating and adjusting sales strategies 
• Follow established ad partnerships policies and procedures, and suggest improvements 
• Other job-related duties as assigned
  
  
  

The ideal candidate will have:

• Previous experience in sales, retail, and/or hospitality 
• An interest in professional theater and CATF’s mission
• Familiarity with Shepherdstown and Jefferson County, West Virginia
    

This position is part-time, $18/hour, with the expectation of five hours of remote work each week mid-February through early July. The Manager will work on-site during the Festival (Jul 10-Aug 2) when groups are scheduled to attend. The Ad Sales portion of the position will conclude by mid-June. 

CATF, a summer festival and leading producer of contemporary plays, is dedicated to telling diverse stories and developing new American theater. The festival premieres or produces multiple plays each season across three venues. CATF is committed to supporting the unique needs of new work while fostering an environment of fun and company community. Located 90 minutes from DC, CATF makes its home in one of America's coolest small towns, Shepherdstown, WV.