The required candidate for this role is an innovative and talented candidate with skills to contribute to the visual identity of our brand. A highly creative and skilled candidate who will be responsible for conceptualizing, designing, and executing visually stunning and effective static & motion graphics content. The role will collaborate with cross-functional teams to deliver appealing designs and compelling animations and videos that enhance the company’s brand and engage its audience. 70% of time in this role will be spent on graphic design while 30% will be spent on motion graphic design.
Graphic Design Responsibilities:
1. Graphic Design:
- Create visually appealing graphics, illustrations, and layouts for various projects.
- Develop and design marketing materials, including brochures, banners, social media posts, and promotional materials.
- Collaborate with the marketing team to translate concepts into visual content that communicates our brand message effectively.
2. Brand Identity:
- Ensure consistency in brand representation across all design elements.
- Work closely with the marketing team to refine and enhance the visual aspects of our brand.
3. Digital and Print Media:
- Design graphics for digital platforms, including websites, social media, and email campaigns.
- Prepare files for print production and collaborate with printers to ensure quality output.
4. Software Proficiency:
- Utilize industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), to create high-quality designs.
5. Creativity and Innovation:
- Stay updated on design trends and incorporate innovative ideas into design projects.
- Bring fresh perspectives to the team, contributing to the continuous improvement of our visual communications.
Qualifications:
1. Education:
- Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
2. Experience:
- Proven experience as a Graphic Artist or similar role.
- Portfolio showcasing a range of design projects.
3. Skills:
- Proficient in graphic design software and tools.
- Strong understanding of design principles, layout, and typography.
- Excellent communication and collaboration skills.
4. Attention to Detail:
- Meticulous attention to detail to ensure accuracy and quality in all designs.
5. Adaptability:
- Ability to adapt to evolving project requirements and deadlines.
Motion Graphic Design Responsibilities:
Key Responsibilities:
1. Conceptualization and Design:
- Develop innovative and visually appealing concepts for motion graphics projects.
- Design and create high-quality motion graphics using a variety of tools and software.
2. Animation:
- Bring static designs to life through animation, ensuring smooth and engaging transitions.
- Create character animations, kinetic typography, and other dynamic visual elements.
3. Collaboration:
- Work closely with creative directors, graphic designers, and other team members to understand project requirements and objectives.
- Collaborate with marketing and content teams to align motion graphics with overall brand messaging.
4. Technical Proficiency:
- Stay updated on industry trends and emerging technologies related to motion graphics.
- Proficient in using industry-standard software such as Adobe After Effects, Premiere Pro, Illustrator, and Photoshop.
5. Project Management:
- Manage multiple projects simultaneously, ensuring timely delivery and high-quality output.
- Collaborate with project managers to define project scopes, timelines, and resource requirements.
6. Feedback and Revisions:
- Receive and incorporate feedback from stakeholders into design revisions.
- Iterate designs based on client or team feedback to achieve the desired outcome.
Qualifications:
1. Bachelor's degree in Graphic Design, Animation, or a related field.
2. Proven experience as a Motion Graphics Designer, with a strong portfolio showcasing previous work.
3. Proficiency in industry-standard software, including Adobe Creative Suite.
4. Strong understanding of design principles, animation techniques, and video production processes.
5. Excellent communication and collaboration skills.
6. Ability to work in a fast-paced, deadline-driven environment.
7. Attention to detail and a commitment to delivering high-quality work.
Preferred Skills:
1. Experience with 3D modeling and animation software (e.g., Cinema 4D).
2. Knowledge of video editing and post-production techniques.
3. Familiarity with scripting languages for automation (e.g., JavaScript for After Effects).
4. Understanding of UX/UI design principles.
5. Experience in creating motion graphics for social media platforms.
