Google Tag Manager Specialist (Contractor)

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Position Summary

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

This is a part-time, contractor, as-needed position.

Requirements

• 2+ years hands-on experience with Google Tag Manager (Web, Server-Side is a plus)
• Strong understanding of GTM fundamentals: tags, triggers, variables, dataLayer, custom templates
• Solid JavaScript knowledge, especially as it applies to GTM custom scripts
• Experience with GA4 event architecture and enhanced measurement configurations
• Ability to debug tracking issues across browser, network tab, and console
• Familiarity with major ad platform pixels (Meta, LinkedIn, Google Ads, Bing, StackAdapt, etc.)
• Strong attention to detail and methodical QA approach
• Ability to work independently and manage tasks asynchronously

Key Responsibilities

• Implement, test, and deploy tags, triggers, and variables within Google Tag Manager
• Troubleshoot tracking issues, dataLayer problems, and sequencing/timing issues
• Write and maintain lightweight JavaScript for GTM-based solutions
• Debug and refine custom scripts used for form validation, lead tracking, cookie compliance, and other client-specific requirements
• Assist with GA4 configurations, custom event setup, and dataLayer design
• Audit existing GTM containers and recommend improvements
• Support privacy compliance setups (e.g., Consent Mode, CMP integrations)
• Communicate findings clearly and document work within internal workflows (Asana, Slack, etc.)

Nice-to-Have Skills

• Experience with Marketo, HubSpot, Pardot, or other marketing automation platforms
• Experience with server-side tagging environments
• Understanding of cookie compliance and Consent Mode
• Familiarity with WordPress, Webflow, or other CMS platforms
• Light experience with HTML/CSS for QA
• Experience working with distributed or agency teams
  

Benefits

Position: Contractor 

Location: Remote

Pay: $60 - $70/hr (depending on experience)