Google Search Ads Specialist (Contract)
Company: Trust20
Type: Contract
Rate: ~$70/hour
Role Overview
Trust20 is a digital food-safety training company serving restaurants, hospitality, healthcare, education, and food manufacturing. We’re hiring a Senior Google Search Ads Specialist to own and optimize high-intent Search campaigns focused on revenue efficiency and lead quality.
Responsibilities
- Own end-to-end Google Search Ads strategy and execution
- Build and optimize keyword-driven campaigns for B2B and B2C training products
- Manage account structure, match types, bidding, budgets, and negatives
- Write and continuously test high-intent ad copy aligned to compliance and training needs
- Optimize for purchases and qualified leads (not vanity clicks)
- Monitor and improve CPA, CAC, conversion rate, and ROAS
- Ensure accurate conversion tracking (Google Ads, GA4, GTM)
- Identify search-term insights to improve funnel
- Provide clear, concise reporting with recommendations tied to revenue
Requirements
- 5–8+ years hands-on Google Search Ads experience
- Demonstrated success scaling high-intent Search campaigns
- Deep expertise in keyword strategy, match types, and query mining
- Strong understanding of conversion tracking and attribution
- Comfortable optimizing for both self-serve purchases and sales-assisted funnels
- Independent, detail-oriented, and ROI-driven
