Google Analytics Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

Web analytics strategy and technical tracking infrastructure are essential to FareHarbor’s mission to provide the industry’s best reservation software and empower clients to run successful tours and activities businesses.

We are seeking a dynamic, data-driven professional to serve as the Google Analytics Specialist for our Account Management team. This person will act as a subject matter expert on analytics tools and tracking technologies — resolving client-facing escalations, providing technical solutions, and developing internal enablement programs.

This person will allocate their time between handling analytics-related escalations from AMs and solving requests directly with clients. On the training side, you will be working to ensure  the proficiency of the AM team in Google Analytics and other analytics tools, providing and maintaining adequate resources, and fostering the team’s ability to leverage key data effectively to enable client growth.

What you’ll do here:

• Serve as the primary analytics expert for the global AM team, providing guidance, answering questions, and conducting ongoing training sessions.
• Communicate directly with clients via email and calls to resolve complex tracking and analytics issues.
• Troubleshoot and resolve escalations related to Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, and other tracking services.
• Develop, maintain, and update training resources for both new hires and experienced AMs. Identify recurring issues or trends and create team-wide trainings to address them.
• Provide 1:1 technical support for tracking-related challenges, prioritizing high-impact client issues.
• Build and analyze advanced reports, implement custom code, and perform detailed data analysis for enterprise accounts.
• Partner closely with the Analytics Project Manager to communicate client needs, share pain points, and suggest improvements to FareHarbor’s analytics features and infrastructure.

Requirements:

• Professional and clear communication while working with clients and demonstrating expertise
• Strong working knowledge of Google Analytics 4 (setup, troubleshooting, reporting).
• Proficiency with Google Tag Manager (creating, editing, debugging tags, triggers, and variables).
• Familiarity with Google Ads conversion tracking setup and troubleshooting.
• Understanding of Meta Pixel implementation, event tracking, and verification.
• Strong analytical and problem-solving skills, with the ability to troubleshoot, investigate and come up with solutions independently
• Strong ability to work autonomously 
• Ability to create clear, concise training materials that clearly outline the importance of the topic 
• Working ability to read and interpret JavaScript to identify tracking or site implementation issues (not necessarily write complex scripts, but understand the logic).
• Understanding of DOM elements and how they relate to event tracking.
• Familiarity with browser developer tools (Network tab, Console) for debugging.
• Experience with debugging tools like Tag Assistant. 

 Qualifications: 

• 2+ years of experience in digital analytics, tag implementation, or marketing technology with platforms such as GA4, Google Looker Studio,  Google Ads, Google Tag Manager, Facebook Pixel, and TikTok conversion tracking
• Working knowledge of HTML, CSS, and JavaScript
• Demonstrated track record of troubleshooting tracking issue, analysis across the above platforms.
• Strong organizational skills and attention to detail.
• At least 1+ years of client-facing experience (CSM, Account Management, technical support) 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $64,080-$96,120, plus 10% bonus potential 

Please note you must be authorized to work in the United States for this position.

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We’re committed to inclusion, welcoming all qualified job seekers to apply and join our ‘ohana.

FareHarbor is an equal opportunity employer in accordance with all applicable federal, state and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.