Google Ads Specialist

About ThriveCart:

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn/Learn+.

Location:

Remote (U.S.)

Job Overview:

We’re seeking a data-driven and creative Paid Ads Marketing Specialist to manage and optimize our paid media campaigns across Google, Meta, and other key ad platforms. This role will be responsible for generating profitable sales. You’ll work closely with external agencies, the wider marketing and creative teams to execute high-impact campaigns that directly contribute to revenue growth.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
• Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.
• Collaborate with agencies, copywriters and designers to create compelling ad creatives and landing pages that convert.
• Creating new sales funnels to sell various products we operate.
• Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.
• Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative.
• Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness.
• Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.
• Stay current with platform updates, algorithm changes, and PPC best practices.

Requirements:

• 5+ years of experience managing paid ad campaigns, preferably in a SaaS or e-commerce environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree.
• Equivalent practical experience in paid media or digital marketing will also be considered.
• Proven track record of zero to one with paid media spend, executing creative campaigns
• Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.
• Deep understanding of conversion tracking, attribution models, and performance optimization.
• Experience with landing page optimization and CRO principles.
• Excellent attention to detail, organization, and time management.
• Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.

Learn More About ThriveCart:

Our Values are:

Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.