Google Ads Manager

We are seeking an experienced Google Ads Manager to plan, build, execute, and optimize paid search and paid media campaigns across Google Search, Display Network, and YouTube. This role owns end-to-end campaign performance, from keyword strategy and account structure to bid optimization, creative testing, and conversion tracking. This role requires deep platform expertise—not automated-only or “set-it-and-forget-it” management—and a strong understanding of how paid search fits into a broader digital acquisition strategy. Key Responsibilities

Campaign Strategy & Planning

Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).

Architect clean, scalable account structures by campaign, intent, product, and funnel stage.

Define KPIs, benchmarks, and testing roadmaps.

Account Setup & Execution

Build and manage campaigns across:

Google Search

Google Display Network (GDN)

YouTube Ads

Conduct keyword research, including:

High-intent and long-tail keywords

Competitor and conquesting strategies

Negative keyword management

Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.

Ad Copy & Creative

Write and test:

Responsive Search Ads (RSAs)

Display and YouTube ad messaging

Optimize:

Headlines

Descriptions

Extensions (sitelinks, callouts, structured snippets)

Collaborate with creative teams for YouTube and display assets.

Optimization & Performance Management

Monitor performance daily and optimize for:

CTR

Quality Score

CPC

CPA / ROAS

Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.

Continuously improve Quality Score and impression share.

Tracking, Attribution & Analytics

Ensure proper setup and validation of:

Conversion tracking

GA4 integrations

Google Tag Manager

Analyze performance across devices, audiences, and intent signals.

Understand attribution models and their impact on reporting.

Reporting & Insights

Deliver weekly and monthly performance reports with:

Clear insights

Trend analysis

Optimization recommendations

Communicate performance in business terms, not just metrics.

Platform & Best Practices

Stay current on:

Google Ads product updates

Policy changes

Automation and AI-driven features

Balance automation with manual oversight and testing discipline.

Required Qualifications

3–6+ years of hands-on Google Ads experience

Proven success managing:

Search campaigns at scale

Multi-campaign account structures

Strong understanding of:

Keyword intent and match types

Quality Score mechanics

Conversion optimization

Experience managing significant monthly ad spend with accountability for results

Preferred Qualifications

Experience with:

YouTube performance campaigns

Display remarketing

Performance Max (with manual oversight)

Familiarity with:

GA4

Google Tag Manager

CRM integrations

Experience in B2B, SaaS, e-commerce, or regulated industries

What Success Looks Like (First 90 Days)

Account structure is clean, documented, and scalable

Conversion tracking is accurate and validated

Clear testing roadmap is active

CPA / ROAS trends are improving

Budget pacing is controlled and efficient

Ideal Traits

Highly analytical and detail-oriented

Performance-driven mindset

Comfortable owning results and budgets

Strong communicator with stakeholders and creative teams