Go to Market Manager - 6 month FTC

Who we are

PANGAIA exists to design a future where people and planet reconnect, through every product we create, the stories we tell, and every action we take. We fuse innovation, design, and purpose to responsibly deliver products and experiences that nurture well-being while ensuring minimal collective environmental footprint.

We are a global collective: one heart, many creative minds. From designers to scientists, from storytellers to retailers, we unite to build a platform that brings meaningful innovation to life. We don’t just sell products — we redefine their role: shifting from symbols of consumption to instruments for wellness, consciousness, and lasting positive impact.

Our vision is simple: empower people to live more intelligently, beautifully, and responsibly through purposeful design, cutting-edge innovation, uncompromising quality, and a deeply connected community.

The Role

As we relaunch and scale the brand globally, the GTM Manager plays a pivotal role in orchestrating how PANGAIA brings product, storytelling, and channel execution together across seasons. This role ensures that every collection and campaign is executed consistently across markets and channels, maximising impact while maintaining alignment with our creative direction and commercial goals.

The Go-To-Market Manager will build and own seasonal go-to-market frameworks, defining audiences, positioning, pricing alignment, and commercial moments, while coordinating marketing, e-commerce, retail, and media teams to deliver a unified and high-performing execution.

Reporting into the Head of Ecom, with a dotted line into our CMO, this role sits at the intersection of brand, product, and revenue generation, ensuring that strategy translates into flawless execution.

Key Responsibilities

Strategy & Seasonal Planning

• Develop integrated seasonal GTM plans across D2C, retail, wholesale, and partnerships.
• Define target audiences per product line, market, and channel; articulate positioning and value propositions.
• Align pricing architecture and promotional windows with commercial strategy.
• Partner with Product, Merchandising, and Finance to ensure launches support sales and margin objectives.
• Translate brand vision into actionable cross-channel roadmaps.

Cross-Functional Leadership

• Lead alignment across marketing, e-commerce, retail, product, and media agencies.
• Ensure markets adapt global campaigns in a locally relevant yet brand-consistent way.
• Own cross-functional GTM calendars, workflows, and milestone tracking to ensure on-time execution.
• Facilitate clarity between creative vision and business imperatives.

Campaign Execution & Oversight

• Oversee development and launch of brand and product campaigns across social, email, website, retail, and influencer channels.
• Coordinate creative asset needs with Creative, Studio, and Growth teams.
• Ensure channel strategies reinforce product stories and commercial priorities.
• Support retail teams with launch toolkits, VM guidelines, and activation plans.

E-commerce & Digital Performance

• Partner with e-commerce to optimise on-site experience for launches: navigation, landing pages, PDP storytelling, and merchandising.
• Use SEO, PPC, CRM, and performance marketing tactics to drive traffic, engagement, and conversion.
• Ensure funnels and content sequences support campaign objectives across the customer journey.

Performance Analysis & Insights

• Define and track KPIs such as sell-through, traffic, conversion, CAC, ROAS, subscriber growth, and retail activation performance.
• Analyse campaign performance and GTM effectiveness, distilling insights to improve future cycles.
• Provide structured reporting to leadership with recommendations for optimisation.
• Ensure all GTM activities ladder up to brand growth, commercial performance, and customer acquisition targets.

Requirements

Technical & Functional Skills

• Strong understanding of omnichannel GTM planning, integrated marketing, and commercial processes.
• Experience managing cross-functional execution across digital, retail, and brand teams.
• Solid grasp of performance marketing fundamentals (SEO, PPC, paid social, email).
• Analytical capability to interpret KPIs, identify trends, and drive data-backed decisions.
• Familiarity with e-commerce platforms, analytics tools (GA4, Shopify analytics, Power BI), and CRM environments.

Strategic & Creative Competencies

• Ability to translate brand storytelling and product strategy into commercially effective GTM plans.
• Strong coordination and project management skills with a bias for clarity and structure.
• Understanding of consumer behaviour across lifestyle, athleisure, and premium fashion segments.
• Ability to balance brand elevation with performance-driven execution.

Profile & Attributes

• 3–7 years of experience in GTM, brand marketing, integrated marketing, or commercial planning—ideally in fashion, lifestyle, or consumer goods.
• Hands-on, proactive, and able to operate in a transforming, fast-paced environment.
• Strong communicator capable of aligning diverse teams around a single narrative.
• Detail-oriented with the ability to zoom out to strategic thinking when required.
• Passionate about purposeful brands, innovation, and creating meaningful consumer experiences.

Why Join Us?

At PANGAIA, you will be shaping how our brand enters markets, how our stories come to life, and how our collections reach customers with clarity, purpose, and impact. This role will directly influence the success of our global relaunch and our path to building a responsible lifestyle brand at scale.

If you are excited to craft world-class GTM strategies and bring them to life across all channels, we would love to hear from you.