Go-to-Market Lead

About the Role

Key Responsibilities

• Design and execute high-impact Go-to-Market (GTM) strategies to penetrate global markets (US, EU, CA, AU, etc.).
• Conduct rigorous market intelligence to identify regional nuances, competitor gaps, and localized consumer behaviors.
• Provide data-backed recommendations for new product launches and segment expansion.
• Own the P&L and Market Share targets for assigned global territories.
• Orchestrate the full-funnel engine: from brand awareness and lead generation to high-velocity conversion and retention.
• Elevate the brand’s global presence through strategic networking, industry partnerships, and thought leadership.
• Direct the growth and engagement of user communities across global platforms (Facebook, X/Twitter, Discord, Telegram).
• Harvest community insights to influence the product roadmap and cultivate a loyal, educated merchant base.
• Partner with Product and Ops teams to ensure solutions solve the "pain points" of international merchants.
• Recruit, mentor, and lead high-performing, multicultural teams across different time zones.

Required Skills & Qualifications

• 2–3 years of proven success in IT Product / SaaS; experience in Cross-border E-commerce is a significant advantage.
• A track record of scaling international businesses or building multi-country teams.
• Exceptional fluency in English (verbal and written) is mandatory for managing global partnerships.
• Ability to lead diverse teams, manage complex priorities, and drive organizational change.
• Sharp ability to translate complex datasets into actionable growth experiments.
• Persuasive communication, public speaking, and high-level networking capabilities.
• Strong analytical and problem-solving skills.
• Experience with data-driven marketing strategies.
• Proficiency in using marketing automation tools and CRM systems.
• Bachelor's degree in Business, Marketing, or a related field.

Compensations & Benefits

• Competitive salary (fully transparent take-home pay).
• Total compensation of up to 16 months’ salary per year (including 13th-month, quarterly incentives, and performance bonuses).
• 24 Remote Working Days per year.
• 12 days of annual leave + public holidays.
• Flexible working hours (Monday – Friday).
• Annual premium health check-ups and full social insurance.
• Company-sponsored sports clubs and regular team-bonding trips.
• Key leadership role in a fast-growing Global B2B SaaS organization.