Go-to-Market (GTM) Manager

Meet Cadmus!

At Cadmus, we believe every student should have equal opportunity to achieve academic excellence; that’s why we’re changing how the world learns! Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality learning and assessment through one powerful platform. Built on rich, student-centric values, Cadmus empowers individuals to achieve their highest potential and graduate with the critical skills and knowledge to profoundly impact our workforces, communities, and evolving world.

A Bold Plan for Global Impact

At Cadmus, we’re working hard in pursuit of an ambitious, world-shaping goal: to provide 1 billion students with access to high-quality education by 2050.

That’s why we need an ambitious Go-to-Market (GTM) Engineer to drive effective execution of the company's sales and marketing strategy; ensuring our offering is clearly articulated, competitively positioned, and effectively delivered to the market.

Requirements

Role Overview

Reporting directly to the Chief Revenue Officer, the Go-to-Market (GTM) Engineer will be responsible for execution of the comprehensive GTM strategy - creating and developing a pipeline for existing and new products, features, and market segments. This role is critical in ensuring Cadmus successfully launches, scales, and achieves aggressive revenue and adoption targets by working at the intersection of Product, Marketing, Sales, and Customer Success efforts.

This role would suit a hands-on and results-orientated practitioner, adept at utilising cutting-edge AI-driven GTM tools, techniques and best practices. Experience with Account-based Marketing highly advantageous, as is exposure to working in a high-growth SaaS environment. EdTech exposure preferable but non-essential.

Role Responsibilities

• Execution, execution, execution: First and foremost, bring together target segments, messaging and available channels to develop consistent and high-quality pipeline.
• GTM Strategy Optimisation: Utilise data, market feedback and cross-functional alignment to continually identify and implement process improvements. Be empowered to drive innovation and change.
• Cross-Functional Alignment: Serve as the primary internal GTM liaison, ensuring seamless collaboration and alignment across Product, Product Marketing, Sales, Marketing, and Customer Success teams to guarantee market readiness and consistent attainment of the GTM goals.
• Sales Enablement: Collaborate with the CRO in developing and delivering high-impact sales tools, training, and collateral (e.g., pitch decks, competitive battle cards, demo scripts) that empower the sales team to effectively articulate the product's value proposition and close deals.
• Market Intelligence & Competitive Analysis: Act as the internal expert on market trends, customer needs, and the competitive landscape. Use insights to refine GTM strategies, identify potential threats, and pinpoint new growth opportunities.

Professional Skills and Requirements

• You have worked in higher education, EdTech, a Saas provider, or similar industry.
• Your background is in Business Development, Go-to-Market, Revenue Operations, or Performance Marketing.
• High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors.
• Inspired by, not afraid of, a data and results-driven environment.
• Self-starting, solution-orientated individual who can problem solve and take initiative in a flat-structured environment.
• Comfortable sitting at the elbow of the companies Founders, CRO and ELT in driving through initiatives.
• Team player who enjoys assisting their teammates and collaborating across departmental projects.

Benefits

• This role is open to candidates across the UK and can expect a hybrid working arrangement. Access to the London office for 1-2 days a week preferred.
• Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all (including the Cadmus team).
• A diverse and inclusive workplace where there are no barriers to anyone succeeding.
• A surrounding team of mission-driven individuals who genuinely love what they do.

Inclusivity: 

At Cadmus, we hire great people from diverse backgrounds making our company stronger. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, or disability status. If you share our values and our enthusiasm for education, you will find a home at Cadmus. 

If you need assistance or accommodations made due to a disability, please let us know.

How to apply: 

Please apply below by the link with your resume, and instead of a cover letter, we would prefer for you to answer a few questions.