Go-to-Market Communication Specialist

Your mission

The Role

We need a Go-to-Market Communication Specialist to take ownership of how we communicate product updates, new features, and platform changes to our users.

Right now, this process is ad-hoc and inconsistent. Features ship without proper rollout communication. That's a problem—we're building great things that don't reach users effectively.

This is a hands-on IC role. You won't manage a team. You'll own the entire communication pipeline from feature release to user adoption, supported by AI tools to move fast.

You'll be responsible for:

• Owning end-to-end go-to-market communication for product releases and updates
• Writing and sending product newsletters and release notes
• Creating and managing in-app pop-ups, tooltips, and onboarding flows for new features
• Producing short onboarding videos and walkthroughs
• Running key customer demos for major feature launches
• Coordinating with Product, Engineering, and Marketing to align on release timelines
• Building a repeatable, consistent rollout process (replacing the current ad-hoc approach)
• Tracking adoption metrics post-launch to measure communication effectiveness

Your profile

What We're Looking For

Must have:

• 3+ years in product marketing, product communication, or a similar GTM role
• Strong writing skills—clear, concise, user-facing copy that explains complex features simply
• Experience with in-app messaging tools (Intercom, Pendo, Chameleon, or similar)
• Comfortable creating lightweight video content (Loom, screen recordings, short tutorials)
• Ability to work cross-functionally with product and engineering teams
• Self-starter who can build processes from scratch

Nice to have:

• Experience in B2B SaaS, especially music, fintech, or data-heavy platforms
• Familiarity with email marketing platforms (Customer.io, Mailchimp, HubSpot)
• Basic design skills for creating visual assets (Figma, Canva)
• Experience using AI tools to accelerate content production

Who You Are

You think in user outcomes, not feature lists. When engineering ships a new module, your first question is: "How do I make sure the right users know about this and actually use it?"

You write fast and iterate faster. You don't need a 10-person review chain to publish a newsletter. You leverage AI to draft, refine, and scale your output—but you have the judgment to know when something needs a human touch.

You're organized enough to run a repeatable launch process, but flexible enough to handle last-minute releases. You care about adoption numbers, not just open rates.

Why us?

Why This Role

• Greenfield opportunity: You'll define how we communicate with users. No legacy process to fight.
• Direct impact: Every feature you roll out properly drives retention and satisfaction.
• AI-native environment: We invest in AI tooling. You'll have the resources to move fast without a large team.
• Growing platform: Label OS is expanding rapidly. There's no shortage of things to communicate.

How to Apply

Send your CV and a short example of product communication you've created (newsletter, release note, onboarding flow—anything that shows how you explain product value to users).