Lead the development and execution of a global PR and communications strategy that enhances the company's reputation and maximizes media impact.
About PatSnap
Patsnap empowers IP and R&D teams by providing better answers, so they can make faster decisions with more confidence. Founded in 2007, Patsnap is the global leader in AI-powered IP and R&D intelligence. Our domain-specific LLM, trained on our extensive proprietary innovation data, coupled with Hiro, our AI assistant, delivers actionable insights that increase productivity for IP tasks by 75% and reduce R&D wastage by 25%. IP and R&D teams collaborate better with a user-friendly platform across the entire innovation lifecycle. Over 15,000 companies trust Patsnap to innovate faster with AI, including NASA, Tesla, PayPal, Sanofi, Dow Chemical, and Wilson Sonsini.
Responsibility
Strategy & Planning:
Develop and own the global PR and communications strategy aligned with overall business objectives.
Identify and prioritize key media markets, audiences, and channels for maximum global impact.
Set clear KPIs (e.g., share of voice, message pull-through, media sentiment) and manage the PR budget.
Media Relations & Storytelling:
Serve as the primary global spokesperson and foster strong relationships with top-tier international business, tech, and industry media.
Craft and pitch compelling stories—from major company milestones to product launches and executive thought leadership.
Proactively manage global media inquiries and prepare spokespeople for interviews and public appearances.
Content & Narrative Development:
Develop core global messaging platforms and narratives that ensure consistency across all regions and communications.
Oversee the creation of high-impact press materials, including press releases, byline articles, briefing documents, and executive speeches for a global audience.
Brand Building & Reputation Management:
Drive initiatives that build and protect the company's global reputation.
Partner with regional teams to ensure local activation of global campaigns while maintaining brand integrity.
Monitor global media landscape and sentiment, providing insights and managing potential issues.
Cross-Functional Leadership:
Collaborate closely with Marketing, Product, Executive Leadership, and Regional teams to ensure an integrated communications approach.
Manage and mentor a PR agency network across different regions for seamless execution.
Qualifications
Must-Have:
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
8+ years of progressive PR/communications experience, with at least 3 years in a global or multi-market role.
Proven track record of securing high-impact coverage in top-tier international media
Exceptional English writing, editing, and verbal communication skills. Proficiency in another major language is a strong plus.
Demonstrated ability to develop and execute successful global PR strategies from conception to measurement.
Strong media network and established relationships with global journalists.
Experience in managing complex, cross-functional projects and agency partners.
PatSnap offers IP and R&D analytics through our intelligence platform, giving businesses the patent data they need to make better decisions and innovate faster.
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