Global Planning Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

As a Global Planning Manager, you’ll lead the development and delivery of multi-market media strategies for one of our top-tier clients. You will be responsible for shaping insight-led communications strategies, collaborating with local market teams, and ensuring campaign consistency and effectiveness across regions.

This is a pivotal role for someone with strong cross-channel planning experience, who’s confident communicating with senior clients and turning data into strategic recommendations that drive business growth.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Responsibilities:

• Lead strategic planning across multi-market campaigns, ensuring global consistency with local market flexibility
• Conduct audience and category research to identify growth opportunities and inform strategy
• Evaluate and recommend media channels across the full funnel (TV, digital, social, OOH, retail media, etc.)
• Translate client briefs into clear, actionable strategies aligned with brand and performance goals
• Work closely with analytics and activation teams to assess performance and evolve planning
• Guide and support local markets during campaign planning, execution and post-campaign reviews
• Present strategic thinking to clients with clarity and confidence – both in writing and in meetings
• Produce high-quality planning materials, frameworks, and toolkits for global rollout
• Identify opportunities to innovate through tools, data, partnerships or technology
• Stay up to date with media and category trends to proactively advise clients

What We’re Looking For:

• Media planning experience, ideally in a global or multi-market capacity
• Broad channel understanding, with experience across digital and offline media
• Strong analytical skills and the ability to distil data into strategic insight
• Proven ability to build compelling narratives and present to senior clients
• Collaborative and confident working with multiple stakeholders across markets and specialisms
• Comfortable navigating complexity in large organisations and global campaign structures
• Experience with audience research tools and planning platforms (e.g. TGI, Global Web Index, Touchpoints, etc.)
• An enthusiastic self-starter with a sharp eye for detail and a passion for media innovation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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