Global Media Relations & Influencer Marketing Manager

Location: Flexible. This role offers flexibility, with 2–3 days of in-person collaboration and the flexibility to work from home, as long as you're within proximity to the Carlsbad, CA office.

The Role:

This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.

The person in this role will be responsible for…

Product Launches

Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution.

• Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials
• Support in-person launch events and manage product review processes
• Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing
• Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility.

The Current

Lead GoPro’s News Blog, The Current, overseeing the content calendar, content creation, publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales.

• Own and manage the publishing calendar
• Write and publish 2-3 posts per month
• Deliver clear, engaging and polished writing
• Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)
• Troubleshoot and resolve page or HTML issues as needed

Influencer Marketing

Support influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)

• Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships
• Assist with influencer activations:
  • Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications
  • On-site: host creators and provide event support
  • Post-event: develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations

Media Relations Operations

Reporting, pitching and operations

• Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams
• Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etc
• Update and maintain the GoPro media database and deploy database-wide updates as-needed
• Coordinate press briefings at key trade shows and events
• Support Marketing Operations team in preparing seeded product

Skills We’re Excited About

• Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience
• Understanding of tech media landscape and proven relations with media
• Content calendar management, experience at a publishing house
• Confident public speaker; comfortable on-camera/demoing products
• Ability to manage multiple tasks, projects, and budgets
• Creative thinker
• Self starter with “Get’r done” attitude
• Travel is required – 30%

Software Tool Skills We’re Excited About

• Media Monitoring tools: Meltwater or similar
• CMS: Content Stack or similar/HTML Coding
• Project Management: Wrike or similar
• Data: Excel Mastery
• Social Media tools: GRIN/Sprout or similar

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Monthly phone and internet reimbursement
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $88,400 - $104,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.

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