Daily Paper is hiring a

Global Marketing & Digital Lead

Amsterdam, Netherlands

With an ability to unite global communities across borders, Daily Paper is more than a clothing brand. Through creativity, fashion and education, we aim to inspire young adults and set an example of giving back. Daily Paper has attracted a tribe of multidisciplinary creatives and cultivated a community of individuals who celebrate their own roots and champion inclusivity. The diverse and deep-rooted diaspora culture is the bedrock of our brand, echoing in every collection - and always portrayed through the lens of the youth.

We are looking for a Global Marketing & Digital Lead who will manage the E-commerce, Digital Marketing, PR, Retail marketing and Marketing Activations team on a day to day base for our global markets to drive our customer acquisition, engagement and retention. A successful candidate has a track record of managing high-performance growth teams in an international fashion environment. 

Your Responsibilities: 

Strategy & Operations 

  • Lead and oversee the Marketing team: hiring, setting goals and overseeing the execution of all Marketing activities 

  • Create and implement short- and long-term Marketing strategies that contribute in building brand awareness, driving the brand’s customer acquisition, engagement and retention strategy 

  • Oversee the implementation of the omni-channel Marketing strategy across all customer touch points in each market 

  • Alignment of owned Marketing activities plans and ensure all stakeholders are informed and updated of the marketing plans and project schedules 

  • Manage the implementation of specific territory marketing plans that draft off the global strategy, bringing brand and product narratives to life in a globally consistent yet locally relevant way 

  • Media planning and manage relevant agencies 

  • Management of marketing calendar and channel planning 

  • Support in management of partnerships and collaborations 

  • Plan, manage and improve campaigns, measuring results and ROI 

  • Ensure focus and alignment for all marketing activities  

  • Monitor performance across KPIs and create optimization plans to ensure programs scale efficiently 

  • Deliver regular, clear, and actionable reports on Marketing performance to the board 

  • Ensure all marketing activities are forecast correctly and delivered within budget 

  • Monitoring of marketing budget with monthly reviews of spend  

 

Team Management 

  • Manage the marketing team on a day to day basis 

  • End responsible for the marketing team 

  • Defining the team members strengths and ambitions, developing a personal development plan and motivate and challenge team members  

  • Evaluates team members on performance – targets and personal development 

  • Set annual targets for the team and for team members individually in order to contribute to overall goals of DP 

 

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