Global Head Marketing Science

Position Overview:

Roblox is looking for an experienced professional to join our growing Brand Partnership team as the Global Head of Marketing Science. You will play an important part in shaping the future of our brand partnerships initiatives by leading the measurement and analytics efforts. You have a strong background in ad measurement, a deep understanding of digital advertising platforms, and experience driving growth through data-driven insights.

This position is located in San Mateo, CA (HQ) and reports to the VP, Brand Partnerships.

You are:

Someone with experience driving impact through data-driven insights. You bring a wealth of experience in ad measurement and analytics within the digital advertising space. Your role is important to shaping the future of our advertising initiatives, ensuring they align with our long view goals.

You have:

• Bachelor's or advanced degree in a relevant field (e.g., Business, Marketing, Analytics, or related discipline)
• 12+ years of proven experience in ad measurement, marketing science, analytics, or a related role within the digital advertising space.
• Deep expertise and understanding of multiple measurement methodologies (brand lift, attribution, marketing mix models, etc.)
• Strong leadership and team management skills with the ability to inspire and mentor a high-performing team.
• Exceptional analytical and problem-solving skills, with a keen attention to detail.
• In-depth knowledge of ad tech, measurement tools, and industry standards.
• Excellent communication and presentation skills, with the ability to convey complex data-driven insights to diverse audiences.

You will:

• Be responsible for influencing key stakeholders at top partners and representing Roblox view on brand measurement in the industry.
• Develop and execute the measurement strategy for Roblox advertising products, ensuring alignment with overall business objectives.
• Collaborate with cross-functional teams, including Product, Engineering, Data Science and Brand Partnerships, to drive the implementation of measurement solutions.
• Design and implement a robust ad measurement framework, leveraging industry best practices and innovative approaches to measure the effectiveness of advertising campaigns.
• Establish key performance indicators (KPIs) and benchmarks to evaluate the success of advertising initiatives.
• Communicate findings and insights to senior leadership and other stakeholders to drive informed decision-making and influence product roadmap.
• Stay current on industry trends and advancements in ad measurement technology.
• Evaluate and integrate new technologies and measurement tools to enhance Roblox's advertising capabilities.

If you are passionate about shaping the future of advertising we invite you to apply for the Global Head of Marketing Science position at Roblox. Join us on our mission to create a platform where imagination and creativity come to life through shared experiences.