Agency: Kinesso
Location: Poland
Function/Craft: Audience
Position Title: Global GTM Data Integration and Fusion Lead
Kinesso is a data-driven global organization focused on leveraging technology, analytics, and strategy to deliver actionable insights and performance growth across markets. Our mission is to empower teams and stakeholders with integrated, high-quality data systems that enable faster and smarter decision-making across the global ecosystem.
As part of our Global Go-To-Market (GTM) function, we are building a centralized capability to ensure seamless data integration, fusion, and delivery across regions. This team plays a critical role in shaping how markets access, interpret, and act upon unified datasets that power product and commercial strategies.
The Global GTM Data Integration and Fusion Lead is responsible for overseeing the integration, management, and harmonization of data across multiple global markets. This role ensures the consistency, scalability, and reliability of GTM data assets that enable insight-driven decisions across business units.
You will lead a small team, driving both strategic and operational excellence in data integration and workflow management. You will collaborate closely with product, analytics, and market teams to define strategic roadmaps, manage stakeholder priorities, and ensure timely and accurate data delivery.
This is a hands-on leadership role that requires strong analytical and technical understanding, an ability to manage complex stakeholder ecosystems, and a commercial mindset to translate data initiatives into business value.
IPG Mediabrands is a global media holding organization that manages over $37 billion in marketing investments, providing dynamic marketing solutions through a network of full-service agencies and specialty business units across more than 130 countries.
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