Global Field and Partner Marketing Manager

AI overview

Design and execute high-impact field marketing programs that enhance brand presence and drive revenue growth in a collaborative environment.

Company overview

ShadowDragon provides open‑source intelligence (OSINT) software that helps investigators collect and analyze data quickly. The company’s SaaS platform allows investigators to focus on investigation rather than the time‑consuming task of managing data. As ShadowDragon expands its operations, the Marketing team is hiring a Field and Partner Marketing Manager to develop and execute high‑impact events that build brand awareness and drive pipeline growth.

**(Currently only hiring candidates located in the following states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Hawaii, Illinois, Kentucky, Maryland, Massachusetts, Mississippi, Missouri, Montana, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin.)


Role summary

The Field and Partner Marketing Manager will design and execute the calendar of field and partner marketing programs (conferences, trade shows, webinars and roadshows) that support ShadowDragon’s go‑to‑market strategy. The role requires a combination of event strategy, project management and demand‑generation expertise. You will partner closely with sales, product, partner and marketing teams to ensure events drive qualified leads, accelerate pipeline and reinforce the company’s position as a leader in OSINT.


Key responsibilities

  • Plan and execute event programs – Develop end-to-end programs that generate and accelerate sales pipeline and align to ShadowDragon’s go‑to‑market objectives. Manage all aspects of events (digital and in‑person) including goals, KPIs, contract negotiation, production, operations, budgets, logistics, speakers and supplier coordination. Deliver high‑quality events (webinars, demos, trade shows, VIP dinners and workshops) on time and on budget.

  • Own end‑to‑end logistics – Secure venues and negotiate contracts; oversee set‑up/tear‑down; manage staffing and on‑site execution; handle swag, badges and booth presence; and ensure every aspect of the event is well organized.

  • Cross‑functional collaboration – Work closely with SDRs, account executives, partner stakeholders and sales management to plan the optimal mix of field events for each region. Partner with marketing ops and demand generation to manage registration workflows and ensure campaigns align across channels. Communicate priorities between sales and marketing teams and foster collaboration with internal groups with clear pre and post event evaluation.

  • Promotion and lead generation – Develop and implement event‑promotion tactics (email, social media, web and partner channels) and oversee the creation of invitations, promotional emails and other collateral. Execute lead‑generation campaigns tied to events and ensure each event has a comprehensive pre‑ and post‑nurture strategy.

  • Data‑driven evaluation – Track and report the impact of field marketing efforts on sales pipeline; analyze event performance and identify gaps or improvements. Measure ROI and recommend future investments; gather customer insights to inform product positioning.

  • Relationship management – Build and maintain strong relationships with vendors, partners, associations and key customers. Serve as the main point of contact for event‑related inquiries and coordinate with sponsors to ensure smooth execution.

  • Internal events and culture – Organize occasional internal events (e.g., all‑hands meetings or off‑sites) to boost employee engagement. Assist with annual user conferences and other demand‑generation projects.

  • Efficient budgeting – Decide which events and campaigns best support regional sales goals and manage budgets to maximize output and efficiency. Ensure all campaigns are delivered on time and within budget.

  • Travel and on‑site support – Travel to events as required (approximately 25% – 30% of the time) and provide on‑site leadership, ensuring a professional presence and high‑quality attendee experience.

Skills and qualifications

  • Bachelor’s degree in marketing, business, communications or related field.

  • At least 4+ years’ experience in B2B marketing, field marketing or event marketing; experience in cybersecurity, SaaS or OSINT markets is advantageous.

  • Proven track record of planning and executing large‑scale field events and campaigns. Preferable industry experience.

  • Strong project‑management and organizational skills; ability to manage multiple events simultaneously and plan 6–12 months ahead.

  • Excellent written and verbal communication skills and the ability to build effective relationships across diverse stakeholders.

  • Data‑driven mindset with experience analyzing event metrics and adjusting strategies accordingly.

  • Familiarity with marketing automation and CRM tools such as HubSpot.

  • Creative thinker with high energy, initiative and problem‑solving ability.

  • Comfortable with possibly travel and working occasional evenings or weekends for events.

Compensation

  • Approximate salary: US $100,000 per year (depending on experience). ShadowDragon also offers competitive health, dental and vision coverage, 401(k), generous PTO, remote/hybrid flexibility, and opportunities for professional development similar to field‑marketing roles in leading cybersecurity companies.

Why ShadowDragon?

This role offers the opportunity to define ShadowDragon’s event‑marketing function and directly influence revenue growth. You will work in a fast‑paced, collaborative environment and have the autonomy to design programs that enhance brand presence, generate qualified leads and support the mission of providing ethical OSINT software.

Salary
$100,000 per year
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