Global Digital Marketing Specialist-Mercari/Marketplace
- Employment Status: Full-time
- Work Hours: Full Flextime (no core time)
- Office: Roppongi
For more details, see the Overview of Our Positions section on our Careers site.
About Mercari
Circulate all forms of value to unleash the potential in all people
"What can I do to help society thrive with the finite resources we have?" The Mercari marketplace app was born in 2013 out of this thought by our founder Shintaro Yamada as he traveled the world. We believe that by circulating all forms of value, not just physical things and money, we can create opportunities for anyone to realize their dreams and contribute to society and the people around them. Mercari aims to use technology to connect people all over the world and create a world where anyone can unleash their potential. For more information about Mercari Group’s mission, see Mercari’s Culture Doc
Organization/Team Mission
- The Cross Border Marketing Team at Mercari is dedicated to enabling customers worldwide to seamlessly buy and sell across borders on the Mercari marketplace app. By driving initiatives such as international market expansion and the launch of new business schemes, the team plays a critical role in shaping the growth of Mercari’s Cross Border business.
- As a lean and high-impact team, we operate at the intersection of marketing, business development, and project management, collaborating across functions to design and execute strategies that unlock new opportunities.
- Our mission is directly connected to Mercari Group’s purpose: “to circulate all forms of value and expand the potential of all people.” By connecting people and goods globally, we strive to create a world where anyone, anywhere, can easily enjoy the experience of buying and selling.
Work Responsibilities
We are seeking a Global Digital Marketing Specialist to lead user acquisition initiatives for Mercari’s cross-border business, focusing on the US market. In this role, you will plan, execute, and optimize performance marketing campaigns across multiple digital channels, leveraging data to accelerate growth and engagement. You’ll collaborate with product, analytics, and creative teams to drive measurable impact and help Mercari expand its global reach.
Key responsibilities will include:
- Plan, launch, and optimize digital advertising campaigns across major paid channels (Google Ads, Meta, TikTok, YouTube, and others) to acquire new users and grow engagement in the US market.
- Develop and manage performance marketing strategies that balance acquisition volume, efficiency, and quality of users.
- Continuously monitor campaign data, analyze KPIs, and apply insights to improve conversion rates and ROI.
- Collaborate cross-functionally with creative, analytics, and product teams to align campaign strategies with overall business goals.
- Localize and tailor ad creatives and messaging for the US audience, ensuring cultural and linguistic relevance.
- Manage budgets and pacing, ensuring optimal use of spend across channels.
- Conduct A/B tests to identify the most effective targeting, bidding, and creative strategies.
- Report and present campaign performance, insights, and recommendations to stakeholders.
- Establish local connections and facilitate effective communication
- Plan and execute comprehensive growth initiatives in the US beyond Paid Ads
Unique Challenges
- Cross Border business is directly aligned with Mercari’s mission of “circulating all forms of value and expanding the potential of all people.” This team is working to realize a vision where individuals in Japan and those on the other side of the globe can directly exchange goods.
- As a small, high-impact team, the business requires members to take on cross-functional responsibilities—including marketing, business development, and project management—to drive sustainable growth.
- Leveraging the assets of Mercari, Japan’s largest marketplace app, to explore and build new businesses presents significant challenges, but also offers the opportunity to deliver substantial impact when successful.
Qualifications
- Required Experiences/Skills
- One of the following
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of hands-on experience in digital advertising or performance marketing, preferably with user acquisition focus.
- Deep understanding of Google Ads, Meta Ads, Appsflyer and other major digital ad platforms
- Proven track record in campaign management, optimization, and analytics
- Native English speaker with a strong understanding of the US market (Japanese or other languages a plus)
- Ability to work cross-functionally and adapt in a fast-paced and multicultural environment
- Preferred Experiences/Skills
- Experience in e-commerce, marketplace, or cross-border business
- Hands-on experience with marketing automation, segmentation, and personalization
- Familiarity with international growth strategies and multi-market campaigns
- Knowledge of user behavior analysis, retention modeling, or cohort analysis
- Proven experience in planning and executing initiatives such as ASO, SEO, and social media marketing beyond Paid Ads
- Proven experience in executing campaigns aimed at branding objectives
- Language
- English：Proficient (CEFR – C1) Mandatory
- Japanese: Basic
※ For details of CEFR, refer here.
Learn More About Mercari Group
Recruiting at Mercari
At Mercari Group, we value empathizing with and embodying the mission and values of the Group and each company. To promote the creation of an organization that maximizes the total amount of value exhibited by all members, we would like to understand the experience and skills of each candidate as accurately as possible.
Recruiting cycle at Mercari Group
- Application screening
- Interview: The number of interviews may vary depending on the position.
- Reference check: We will ask for online references around the timing of the final interview.
- Offer: Offers will be determined carefully in consideration of the final interview and the reference check.
Learn more about our recruiting process here.
Equal Opportunity Hiring
Here at Mercari, we work to realize a world in which no one’s potential is limited by their background and everyone has the opportunity to freely create value. We also firmly believe that a mindset of Inclusion & Diversity is essential for us to achieve our mission.
This, of course, extends to our hiring practices as well. Mercari is committed to eliminating discrimination based on age, gender, sexual orientation, race, religion, physical disability, and other such factors so that anyone who shares our mission and values can join us, regardless of their background. For more details, please read our I&D statement.
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