Global Demand Generation Manager - Enterprise

WHO YOU ARE

The Demand Generation Manager, Enterprise Growth is responsible for driving a predictable, high-quality pipeline for Hyperproof’s Enterprise segment with focus in North America and EMEA. This role owns the strategy and execution of enterprise demand programs across acquisition and lifecycle and will need to translate data into insights, insights into recommendations, and recommendations into action.

This role partners closely with Sales, Product, and Revenue Operations to ensure programs are focused, measurable, and aligned to business priorities.

This role reports to the SVP of Marketing and works in close collaboration with Commericial Demand Generation and Product Marketing.

WHAT YOU'll DO

Enterprise Demand Generation
- Own Enterprise demand motion end to end, from acquisition through expansion readiness.
- Drive inbound and outbound demand programs that generate Sales-accepted pipeline with strong conversion quality.
- Ensure Enterprise programs are clearly differentiated from Commercial motions, prioritizing velocity, efficiency, and scale.
- Own high-impact Enterprise “micro-moments” designed to create executive connection and accelerate pipeline.
- Partner with Sales to design and execute small, curated field experiences (e.g., executive dinners, roundtables, private gatherings).
Channel Strategy & Execution
- Plan and execute demand programs across core channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization).
- Make recommendations on where to invest, test and optimize programs for efficiency and predictability.
- Design and run lifecycle programs that support new lead nurturing and activation, product education and adoption, expansion and cross-sell readiness in partnership with Customer Marketing.
- Use behavioral and firmographic signals to trigger the right message at the right time.
- Balance always-on lifecycle needs with near-term pipeline impact.
Data, Insights and Prioritization
- Analyze performance data across channels and lifecycle stages to identify what is working and what is not.
- Move beyond reporting to deliver clear insights and recommendations.
- Prioritize work based on impact, lift, and alignment to Commercial goals. (You’ll own a pipeline goal!)
- Partner with RevOps to ensure clean tracking, attribution, and funnel visibility.

HOW YOU’LL KNOW YOU ARE SUCCESSFUL

Consistent, predictable Enterprise SQOs/pipeline aligned to revenue targets
Improved MQL → SQO → Closed Won conversion rates
Clear prioritization of programs tied to revenue impact
Strong partnership with Sales built on trust, clarity, and results

WHAT YOU’LL BRING

Minimum of 6+ years of experience in B2B SaaS demand generation or growth marketing
Hands-on experience managing and optimizing multiple demand channels
Proven lifecycle marketing experience, including nurture, activation, and expansion signals.
Strong analytical mindset with the ability to turn data into action
Comfort operating in a fast-changing, resource-constrained environment
Clear communicator who can influence priorities across teams
Nice to have: Experience in security or compliance is a plus, but not required.

WHATS OUR TECH

HighSpot
Salesforce
HubSpot (Must have indepth knowledge here)
6Sense but moving to commonroom
Clay
Qualified
HGInsights
Zoominfo
Brighttalk
Leandata
Mutiny
Rollworks
Hockeystack
WordPress
Google Analytics
Google Suite (sheets, slides, docs)
BridgeLMS / Rise Articulate

LOCATION

We are a fully remote company! Rather than restrict ourselves to only finding talent in one city, we’d rather find the absolute best people regardless of where they live.

CANDIDATE EXPERIENCE

We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 4 interviews totally 3 hours.
1st Interview Talent Acquisition
2nd Interview Hiring Manager
3rd Interview - Marketing Panel
4th Interview - Sale Leadership

The full compensation package is based on candidate experience and certifications.

Remote USA

$130,000—$145,000 USD

WHERE YOU’LL GO

Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.

WHAT WE OFFER TO OUR EMPLOYEES

Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ

Annual compensation reviews + equity
Unlimited PTO: strongly encouraged to unplug and recharge
Health: coverage for medical, dental, and vision - employee and dependents
401K, which vests immediately, complete with a 4% company match
12 weeks of Parental leave and 1 year free diapers and wipes with Honest
Annual company in-person events and quarterly in-person connects
$500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
$100 quarterly paid wellness stipend
Pet insurance discount
Slack channel notifications turn off after 5 pm based on your time zone
Two Hypercharge weeks of rest where we close company-wide (July & Dec)

It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space.

At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets.

We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen.

Learn more about the @hyperproof culture and how it all started.

EQUAL OPPORTUNITY EMPLOYER

Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

To ensure a smooth interview process, all candidates will be required to provide a valid phone number that is not a VOIP (Voice Over Internet Protocol) number. This helps us maintain clear and reliable communication throughout your interview experience.

Global Demand Generation Manager

AI overview

Enterprise Demand Generation

Channel Strategy & Execution

Data, Insights and Prioritization

Perks & Benefits Extracted with AI