Global Brand Manager – Beauty & Personal Care

About Us

At Olsam, we are on a mission to grow brands and develop products that customers love, trust, and value.  We specialize in acquiring and scaling category-leading brands, unlocking their full potential by expanding them across international marketplaces and channels, streamlining operations, and driving product innovation.  

With a fantastic team across four continents and 15 nationalities, we bring together over 50 years of e-commerce expertise. We’re not just building brands, we’re shaping the future of global consumer goods. We are looking for ambitious, driven individuals to be part of it.  

Ready to make an impact? Let’s talk. 

Your Role at a Glance

As a Global Brand Manager in our team, you will play a crucial role in leading the development and acceleration of our portfolio of beauty and personal care brands beyond Amazon into a true omnichannel presence. This is a broad, high-impact, “glocal” role combining brand development, consumer experience, and brand activation across key markets.

You will shape this role as much as you deliver on it, working closely with our Senior Brand Marketing Director, to define and execute global brand initiatives. Acting as the guardian and champion of the brand, you will drive both long-term vision and hands-on execution while collaborating with product, creative, digital commerce, and commercial teams. Your work will directly impact the growth and presence of our global personal care brands and contribute to shaping the success of Olsam.

Location & Flexibility 

• Full-time, permanent role based at our modern office in Runway East, London 

• Working Hours: 40 hours per week, 9 am to 6 pm with a one-hour lunch  

• This position is hybrid, with the expectation to go to the London office 3 days per week (more if you’d like). 

Requirements

Key responsibilities

Brand Development & Experience 

• Support in shaping and evolving the global brand positioning and identity, ensuring clarity, consistency, and relevance across markets. 

• Develop and maintain brand playbooks, guidelines, and toolkits to enable consistent consumer experiences. 

• Act as the brand guardian, ensuring all communications, packaging, and activations reflect the brand’s DNA. 

• Embed the voice of the consumer at the heart of all brand decisions, using insights and real-world understanding to shape brand identity, messaging, product experiences, and activations across channels. 

Brand Activation & Execution 

• Partner with product, creative, digital commerce, and commercial teams to develop and execute go-to-market plans at pace. 

• Lead omnichannel campaigns across e-commerce, retail, social media, PR, and community platforms. 

• Manage external agency partners (creative, PR, social, digital) to deliver high-quality brand activations. 

• Ensure local market execution aligns with global brand identity while allowing for market-specific adaptation (“glocal” approach). 

Leadership & Collaboration 

• Collaborate with cross-functional teams to translate brand initiatives into actionable plans and measurable results. 

• Act as a trusted advisor to senior leadership on brand opportunities, challenges, and growth initiatives. 

About you

• Proven experience in beauty, personal care, or men’s grooming brands, ideally across multiple categories.

• Hands-on experience shaping brand identity, messaging, and consumer experiences across channels.

• Experience leading omnichannel campaigns and executing brand activation in multiple markets.

• Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.

• Strong creative sensibility and understanding of digital/social trends.

• Excellent communication, agency management, and stakeholder partnership skills

Perks & Benefits

• 30 days holiday: + 8 UK bank holidays 

• Pension contribution Scheme: 5% from you, 3% from us. 

• Private Medical Insurance: Includes travel, vision & dental (through Vitality) 

• Work from Abroad: One month per year, anywhere in the world* 

• Bonus Scheme: Discretionary bonus, based on individual and company performance 

• Mental Health Support: Free, confidential therapy via Spill 

• Opportunity for International Travel: Our team members have been to New York, Vegas, Amsterdam… and Birmingham! 

• Flexi-Fridays: Finish early one Friday per month 

• Olstar Events: Quarterly meetups, celebrations & socials 

• Vibrant Office: Runway East, Bloomsbury 

Olsam is proud to be a disability-committed employer registered in the UK. If you identify as having a disability and meet all of the criteria set out in the job description, we would like to support you through the interview stage. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.

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