GEO/AEO Experimentation Specialist

• Design, execute, and document 5+ experiments per week aimed at improving AI engine visibility (ChatGPT, Gemini, Perplexity, Google AI Overviews, etc.)

• Develop and test strategies for inclusion in third-party listicles, roundup articles, and recommendation content that AI engines frequently cite, based on our framework.

• Create, rewrite, and optimize content specifically structured for LLM consumption.

• Build and manage outreach workflows to website owners, bloggers, and publishers to secure brand mentions and backlinks in AI-relevant content.

• Craft and manage posts, forum contributions, and community content designed to influence AI training data and retrieval signals.

• Automate repetitive experimentation workflows using Python scripts, APIs, and third-party tools to maximize output velocity.

• Track and report on experiment outcomes weekly, documenting what moved the needle and what didn’t.

• Stay current on how major AI engines source, rank, and surface content, and translate those insights into new experiment hypotheses.

Must-Have Skills

• Technical mindset with a strong bias toward action and experimentation over lengthy planning

• Working proficiency in Python: able to write scripts for scraping, data processing, API integrations, and automation workflows

• Hands-on experience working with APIs (REST APIs, webhooks, third-party integrations)

• Solid understanding of automation basics. Comfortable with tools like Zapier, Make, or custom-built pipelines

• Strong content creation instincts: able to write, rewrite, and structure content for different platforms and formats with LLMs. 

• Self-directed and highly organized; able to manage a high volume of parallel experiments without losing track.

• Clear written communication: experiment logs, outreach emails, and weekly reports should be sharp and concise


Nice-to-Have


• Prior experience with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or traditional SEO.

• Familiarity with tools like Semrush, Ahrefs, Google Search Console, or AI visibility platforms (e.g., Otterly.AI, Traqer.ai)

• Experience with Reddit marketing, community engagement, or forum-based growth tactics.

• Understanding of how LLMs source and weigh information (training data, RAG pipelines, citation patterns)

• Background in growth marketing, content marketing, or developer marketing