OKX
General Manager, OKX DEX
TLDR
Lead the growth strategy for OKX's Token Market and DEX Aggregator, focusing on market expansion and community-driven volume growth.
OKX will be prioritising applicants who have a current right to work in the job post location and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Role
We're looking for a seasoned Growth GM to lead the next phase of expansion for our Token Market and DEX Aggregator. You'll own the full growth mandate, from liquidity strategy and ecosystem partnerships to trader acquisition and community-driven volume growth. This is a senior, cross-functional leadership role for someone who can think in systems, move fast, and execute at every layer of the funnel.
You'll be the person who gets us to top-tier market share positioning against competitors, owning both our B2B (institutional/professional traders) and B2C (community/retail) growth lines simultaneously.
North Star Metrics you'll own: DAT (Daily Active Traders), DTV (Daily Trading Volume), and Revenue.
What You'll Own
Growth Strategy & Market Expansion
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Define and execute a holistic growth strategy to meaningfully expand market share in the Token Market and DEX Aggregator landscape, with a clear focus on outcompeting Jupiter, Axiom, and other key rivals
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Identify and prioritize growth levers across product, distribution, liquidity, and community
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Navigate regional regulatory landscapes proactively, ensure all growth programs (incentive structures, KOL partnerships, regional campaigns) are designed with compliance boundaries in mind across key markets (US, NEA, SEA, CIS, MENA, etc.)
Liquidity & Asset Strategy
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Build relationships with market makers, liquidity providers, and institutional desks to secure differentiated and exclusive liquidity
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Identify and onboard high-demand assets ahead of competitors; develop a pipeline for exclusive or early listings
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Work closely with the product and BD teams to translate liquidity insights into structural advantages
Trader & B2B Channel Development
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Recruit and negotiate with high-volume traders and professional trading desks, structuring customized incentive programs (i.e. fee tiers, revenue-share mechanism)
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Build scalable B2B acquisition playbooks for trading firms, prop desks, and on-chain power users
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Own deal efficiency metrics: time-to-close, volume activated per deal, retention of top accounts
Community & B2C Growth
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Optimize referral systems and revenue growth campaigns to drive sustainable growth
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Architect and rapidly expand community node, ambassador, and super-team structures in the global market
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Recruit, onboard, manage, and incentivize top-tier KOLs, influencers, channels, and opinion leaders to deliver measurable traffic
Cross-functional Leadership
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Collaborate with Product, Marketing, and Engineering to align growth initiatives with platform capabilities
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Synthesize market intelligence & insights to directly influence product roadmap and competitive positioning
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Lead, mentor, and manage an existing growth team with rapid scaling plans tied to DAT, DTV, and Revenue — including OKR setting, 1:1s, career development, and monthly reviews
Who You Are
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5–10 years of experience in growth, BD, or market expansion roles, ideally in Crypto/DeFi/CeFi or high-growth fintech
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Deep understanding of DEX/DeFi mechanics: AMMs, order books, liquidity pools, token incentives, on-chain trading behavior
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Proven track record of building and closing B2B partnerships with traders, funds, or institutional counterparties
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Experience structuring incentive programs (fee structures, retainer, referral) and measuring their ROI against volume and revenue impact
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Strong existing network within the crypto trading and community ecosystem — you can make calls that others can't
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Demonstrated ability to lead both B2B and B2C growth tracks simultaneously, balancing institutional partnership development with community-driven retail acquisition
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Data-driven and analytically rigorous: fluent in growth metrics, funnel analytics, and on-chain data interpretation; able to independently query and analyze on-chain data (Dune, Nansen, Token Terminal, etc.) to drive growth decisions — this is a hard requirement, not a nice-to-have
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Sufficient in English, and Chinese (Mandarin) is highly preferred
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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Wellness and meal allowances
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Comprehensive healthcare schemes for employees and dependants
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More that we love to tell you along the process!
#LI-KW1
#LI-ONSITE
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Benefits
Education Stipend
L&D programs and Education subsidy for employees' growth and development
Health Insurance
Comprehensive healthcare schemes for employees and dependants
Team building programs and events
Various team building programs and company events
OKX operates as a prominent cryptocurrency exchange, enabling users to buy, sell, and trade a wide range of digital assets, including Bitcoin and Ethereum. In addition to facilitating crypto trading, they've developed OKX Wallet, a widely-used platform for accessing decentralized applications and exploring the Web3 landscape.
- Founded
- Founded 2017
- Employees
- 500+ employees
- Industry
- Diversified Financial Services
General Manager