General Manager, Loyalty & Marketplace

The salary range for this role is negotiable, the range being $200,000 - $300,000 per year. 

About Sezzle:

Sezzle is a purpose-driven fintech company on a mission to financially empower the next generation. Through transparent, interest-free installment payments and innovative consumer tools, Sezzle helps millions of shoppers build credit, take control of their finances, and shop responsibly — while driving incremental sales and loyalty for thousands of merchants.

As we continue to expand our platform, we are building the next generation of loyalty and marketplace capabilities to deepen consumer engagement and unlock new revenue streams for merchants.

About the Role: 

Sezzle is seeking a General Manager, Loyalty & Marketplace to build and scale a high-growth business unit at the intersection of consumer engagement, merchant monetization, and fintech innovation.

This executive will own the strategy, P&L, product vision, and go-to-market execution for Sezzle’s Loyalty and Marketplace ecosystem — including rewards, offers, merchant-funded incentives, discovery experiences, and retail media opportunities.

The ideal candidate is an entrepreneurial operator who has built and scaled loyalty platforms, marketplaces, or two-sided ecosystems. They bring strong commercial instincts, deep product collaboration experience, and a track record of driving measurable consumer engagement and revenue growth.

Compensation:

For this General Manager role, with 10+ years of experience, the compensation range is  $200,000 - $300,000 per year This range acknowledges the extensive expertise, leadership capabilities, and significant contributions expected at this level.

What You'll Do:

Strategic Leadership

• Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem.
• Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline.
• Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy.

Consumer Growth & Engagement

• Design compelling loyalty mechanics that drive frequency, retention, and LTV.
• Lead development of merchant-funded offers, rewards, and gamified engagement features.
• Drive personalization and discovery strategies within Sezzle’s app and marketplace.

Merchant Monetization & Retail Media

• Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions.
• Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts.
• Identify new revenue streams that increase merchant ROI and Sezzle ARPU.

Product & Cross-Functional Leadership

• Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap.
• Translate business objectives into prioritized product requirements.
• Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI.

Operational Excellence

• Build and lead a high-performing team across strategy, partnerships, and operations.
• Establish scalable processes for merchant onboarding, campaign management, and performance reporting.
• Drive continuous experimentation and optimization.

What We look for: 

• 10+ years of experience in fintech, marketplaces, retail media, loyalty, or consumer tech.
• Proven experience owning a P&L or leading a GM-style business unit.
• Demonstrated success building or scaling a two-sided marketplace or loyalty platform.
• Strong understanding of consumer lifecycle metrics (LTV, CAC, retention, frequency).
• Experience with merchant-funded promotions, affiliate programs, or retail media networks.
• Strategic thinker with hands-on execution ability.
• Data-driven decision maker with strong financial acumen.
• Experience with data analysis and/or software engineering.
• Exceptional leadership and cross-functional collaboration skills.
• Experience in BNPL, payments, or consumer financial services is a strong plus.

Success Metrics (First 12–24 Months)

• Increased consumer frequency and retention attributable to loyalty features.
• Material growth in merchant-funded revenue and marketplace monetization.
• Launch of scalable retail media or sponsored merchant placements.
• Improved merchant ROI and measurable uplift in GMV through loyalty initiatives.
• Establishment of a repeatable operating model for marketplace growth.

Why This Role Matters

This role represents a major strategic growth lever for Sezzle. Loyalty and marketplace capabilities have the potential to increase consumer lifetime value, diversify and expand revenue streams, strengthen merchant relationships, and differentiate Sezzle’s ecosystem in a competitive BNPL landscape.

About You: 

• You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results. You make sure that defects do not get sent down the line and that problems are fixed so they stay fixed.
• You’re not bound by convention - your success—and much of the fun—lies in developing new ways to do things
• You need action - speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
• You earn trust - you listen attentively, speak candidly, and treat others respectfully.
• You have backbone; disagree, then commit - you can respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting. You have conviction and are tenacious. You do not compromise for the sake of social cohesion. Once a decision is determined, you commit wholly.
• You deliver results - you focus on the key inputs and deliver them with the right quality and in a timely fashion. Despite setbacks, you rise to the occasion and never settle.

What Makes Working at Sezzle Awesome? 

At Sezzle, we are more than just brilliant engineers, passionate data enthusiasts, out-of-the-box thinkers, and determined innovators; we are skilled musicians, yogis, cyclists, chefs, golfers, dog-lovers, and rock-climbers. We believe in surrounding ourselves with not only the best and the brightest individuals, but those that are unique and purpose-driven in all that they do. Our culture is not defined by a certain set of perks designed to give the illusion of the traditional startup culture, but rather, it is the visible example living in every employee that we hire.

Perks & Benefits: 

• Unlimited PTO, volunteer hours and sabbatical 
• Life, STD/LTD, medical, dental and vision insurance 
• Highly discounted LifeTime gym membership
• 401k with match
• Collaborative fun co-workers
• The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals

CCPA Disclosure: Sezzle Inc. is committed to protecting the privacy of our job applicants. In compliance with the California Consumer Privacy Act (CCPA), we inform California residents about the personal information we may collect, the purposes for its collection, and your rights under the CCPA. For details about the categories of personal information we collect and your rights under the CCPA, please visit the California Office of the Attorney General's CCPA page. By submitting your application, you acknowledge that you have read and understood this CCPA disclosure.

Equal Employment Opportunity: Sezzle Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, pregnancy, or any other legally protected status. Sezzle recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting our mission.

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