Blood
General Manager, Indonesia
TLDR
Lead and scale Indonesia operations with full P&L ownership, driving growth and retail excellence while fostering a high-performance culture within a challenger brand.
Hello. We’re Blood.
Our purpose is to revolutionize periods.
Who are we?
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
We’re looking for a business athlete to lead and scale our Indonesia operations. As Country GM, you’ll own the full P&L for Indonesia and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier, and 100% committed to making periods unapologetically real in Indonesia.
We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories, someone who wants to lead a challenger brand to win against giants.
What you will do
Sales & Commercial Growth
Team & Org Leadership
Retail & Execution Excellence
Market Strategy & Localisation
P&L Ownership & Ops
10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments)
Proven leadership experience managing teams and delivering business targets
Deep understanding of Indonesia’s retail landscape, especially minimart chains and modern trade
A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit
Drive topline and bottomline growth across all channels (modern trade, ecommerce, minimarts, etc.)
Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
Hire, retain, and develop local talent with strong values and executional hunger
Ensure we win at the shelf, on-shelf availability, pricing, promo tags, POSM execution
Build intelligence from ground merchandising and shopper feedback into real actions
Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
Localise regional marketing and product plans to suit Indonesian consumer needs
Own launch strategy for new products with excellence in trade and shopper activation
Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more
Own the Indonesia P&L and work with Finance and HQ to manage budgets and forecasts
Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
Ensure smooth logistics, importation, warehousing, and distributor operations
What you will require
Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by top angel investors in SE-Asia.
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
Blood is a challenger consumer brand that develops innovative period care products designed specifically for those who menstruate. By prioritizing user needs and experience, Blood shapes product design and material innovation to enhance wellness, including offerings like the world's first sanitary pad made from corn and the MenstruHeat cramp relief product.
- Founded
- Founded 2014
- Employees
- 11-50 employees
- Industry
- Paper & Forest Products
General Manager