General Manager - Greenwich Village

About the Role

The Athletic Clubs is a high-performance fitness brand driven by results, community, and quality. As General Manager of our GVA location, you are fully accountable for the growth and success of your studio. Your number one priority is a healthy studio, as illustrated by strong financial performance, exceptional member retention and an engaged, well-managed team.

This role requires a hands-on leader who is present in the studio, active in the community, and committed to operational excellence. You’ll balance sales focus with team leadership, culture building, and high-quality member experiences. You'll lead by example by coaching an average of 8 strength & conditioning classes per week.

Key Metrics for Success

Primary

• Revenue Growth – Primary measure of success; consistently meet or exceed monthly revenue targets.
• Member Retention – Maintain best practice minimums/targets which are evaluated and set on a regular basis
• Labor % of Revenue – ≤ 20% average.

Secondary

• MidDay Revenue Target – This may be either APS or FlexSquad revenue targets, or both depending on the studio
• Member Count – Primary means of driving revenue growth with budgeted targets set for each month
• Referral Conversions -  – Minimum monthly target for new memberships (set per studio).
• Operational Audit Scores – High marks in facilities, equipment, coaching quality, and brand presentation. (SOP coming soon)

KPI’s and KPI targets may be amended from time to time by the Athletic Clubs.

What You’ll Do

Drive Sales & Revenue (Primary Focus)

• Dedicate the necessary time to proactive sales: calls, lead follow-ups, outreach, community events, and activations.
• Execute in-market strategies to grow memberships, increase referrals, and upsell services.
• Own the sales process from lead to close, ensuring a strong and consistent pipeline.
• Partner with HQ marketing, while managing local lead generation, promotions, and events. Lead local marketing activations to grow brand awareness in-market.

Lead from the Floor

• Maintain a daily presence in-studio, at an agreed upon level between yourself and the Director of Operations
• GMs are responsible for ensuring all scheduled classes are covered, including stepping in to coach when no other coverage is available.
• Coach an average of 8 classes per week, with flexibility to coach more or less sessions based on the needs of the studio to achieve its labor management target, community activation and revenue targets. A key focus of the GM coaching is to maintain coaching standards across the studio
• Foster an incredible sense of community both inside the four walls of the studio and outside. Be visible and approachable - greet members, know their names, and celebrate milestones.
• Stay immersed in Company culture by participating in classes, special events, and team-building activities

Engage in the Community

• Join or lead member-facing initiatives such as Run Club, Torquay sessions, and squad events.
• Represent the brand at local events and partnerships to strengthen community ties.
• Lead coach training sessions and team-building activities.
• Regularly attend at least one workout per week - builds presence as a community leader.
• Cultivate community through squad WhatsApp, recognition awards, and member check-in calls

Run the Business

• Own the studio P&L, meeting revenue, expense, and labor targets.
• Track and respond to KPIs weekly - adjust scheduling, or staffing as needed.
• Maintain smooth operations: payroll, Mindbody, inventory, opening/closing, and retail.
• Manage labor schedules to ensure proper coverage and alignment with budget
• Report weekly on performance, sales activity, retention, and operational issues.
• Uphold exceptional cleanliness and consistent maintenance across entire facility

Manage & Develop the Team

• Work with the Director of Training and Education to recruit, hire, and train coaches and the Community Manager.
• Develop and Manage the Community Manager to ensure smooth member onboarding, regular goal-setting calls, coffee catch-ups, squad dinners, and proactive outreach to at-risk squads.
• Conduct quarterly coach evaluations and submit results to the Director of Training and Education.
• Provide regular performance feedback to coaches and monitor coaching quality consistently against AC standards.
• Receive member feedback, deliver it constructively to staff, and use it as a development tool.
• Lead performance reviews and ongoing development.
• Handle conflict quickly and professionally, addressing member or staff issues without delay.
• Foster a culture of accountability, professionalism, and collaboration.

Deliver Member Experience & Retention

• Ensure every class meets The Athletic Clubs’ service and coaching standards.
• Respond quickly to member concerns to maintain satisfaction and loyalty.
• Build community through events, Run Club, and in-studio culture.
  

Key Attributes

• Self-Starter: Takes initiative and acts without waiting for direction.
• Detail-Oriented: Notices the small things that make a big difference.
• Coachable: Open to feedback and eager to grow.
• Adaptable & Entrepreneurial: Thrives in change, resourceful, and solution-focused.
• High EQ: Reads people and situations with empathy and awareness.
• Team Player: Works collaboratively, supports others, and builds strong squad culture.

Requirements

Preferred Qualifications

• Bachelor’s degree in business or related field (preferred).
• Previous experience in an operations or revenue-driven leadership role. (preferred)
• NASM-CPT or equivalent fitness certification (preferred).
• CPR, First Aid, and AED certified.
• Full-time availability with flexibility for early mornings, evenings, weekends, and some holidays.
• Ability to kneel, bend, reach, climb, stand for extended periods, and lift at least 30 lbs.

Benefits

• 4 weeks of PTO/year with immediate accrual
• 40 hours paid sick time
• 401k
• Health insurance