General Manager, FGO (Wellmore)

ABOUT FGO 

Join From Great Origins (FGO) a fast-growing, purpose-driven company on a mission to make premium, sustainably sourced superfoods, teas, and wellness products accessible to everyone. At FGO, you’ll be part of a passionate, innovative team that thrives on creativity, integrity, and a shared commitment to healthy living. Every day, we collaborate to bring pure, organic goodness from around the world to customers who care about what they consume and how it’s made. If you’re energized by meaningful work, love the pace of e-commerce, and want to help shape the future of wellness, FGO is where you can make an impact and feel good doing it. 

WORKPLACE 

Remote 

ABOUT THE ROLE 

FGO (From Great Origins) is seeking a dynamic, entrepreneurial, and highly strategic General Manager to lead the brand into its next chapter of growth. This role is responsible for overseeing the full P&L, owning the brand strategy, and driving execution across all functions – from marketing to supply chain to eCommerce and innovation. 

You’ll lead a cross-functional team and work closely with centralized resources to deliver strong, profitable growth for FGO while staying true to its clean, transparent, and sustainability-minded roots. This is a highly visible role and a unique opportunity to scale a purpose-driven brand in the health and wellness space. 

WHAT YOU WILL DO 

• Define and drive the long-term brand strategy and vision for FGO, ensuring a strong, consistent brand identity across all consumer touchpoints. 

• Lead the development and execution of integrated marketing plans across DTC, Amazon, retail, and international channels, working closely with internal and external partners. 

• Own the full marketing calendar, including product launches, campaigns, and promotional initiatives that drive awareness, trial, and loyalty. 

• Champion consumer insights and data-driven decision-making to continuously optimize performance and deepen consumer engagement. 

• Oversee the innovation pipeline in collaboration with cross-functional teams, bringing new product ideas to life that align with consumer needs and brand values. 

• Manage and mentor a growing marketing team, fostering a high-performance, collaborative, and mission-driven culture. 

• Drive creative development and storytelling across digital, social, email, content, and packaging – ensuring alignment with the brand. 

• Partner with eCommerce, sales, and operations teams to ensure cohesive strategies across the funnel, from discovery to conversion to retention. 

• Lead performance analysis and reporting of all marketing initiatives to identify ROI, trends, and opportunities for improvement. 

• Act as a brand steward both internally and externally, representing FGO at key events, with media, and with partners as needed. 

Requirements

WHAT YOU BRING 

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree strongly preferred 

• 10+ years of marketing experience, including 5+ years in a senior brand leadership role at a CPG or wellness brand 

• Proven ability to build and scale brands across DTC, Amazon, and retail channels, with a strong track record of delivering results 

• Deep experience with data-driven marketing, consumer insights, and analytics platforms (e.g., Google Analytics, Amazon insights, DTC dashboards) 

• Strong leadership skills with experience building and mentoring high-performing teams 

• Creative and strategic thinker with exceptional storytelling, positioning, and communication abilities 

• Highly collaborative with the ability to influence cross-functional partners and senior stakeholders 

• Deep passion for health, wellness, and sustainability – and a genuine connection to FGO’s mission of clean, accessible superfoods 

• Experience in fast-paced, entrepreneurial environments, ideally with exposure to private equity or high-growth brands 

NICE TO HAVE 

• Experience leading a brand through rapid growth or transformation 

• Background in working with private equity-backed businesses 

• MBA or advanced business/marketing degree 

• Familiarity with international expansion strategies 

Benefits

PERKS & BENEFITS 

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in. Some of our benefits & perks for full-time employees include: 

• Comprehensive Health Benefits  

• 401K with a generous match   

• Generous Paid Time Off and Holidays 

• Telemedicine & Employee Assistance Program (EAP) resources 

• Paid Parental Leave (primary & non-primary)  

• Short-term and Long-term disability  

• Education, Fitness & BeWell Flex Funds  

• Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month) 

• Employee Referral Program  

• Free Product across all brands!  

The annual base salary range for this position is $180,000-$210,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Wellmore is committed to offering reasonable accommodation to job applicants with disabilities. Wellmore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.