General Manager, Consumer Lending at Credible

Who is Credible?

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance.

We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible.

We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear.

About the Role

Credible is seeking a General Manager, Consumer Lending to oversee our core lending verticals Squads — student loans (private and refinance), personal loans, and related products such as debt consolidation and HELOC. This role is responsible for the entire P&L across each of these categories, with a mandate to scale through a mix of organic channels, partnerships, and paid media.

Reporting directly to the Chief Revenue Officer, the General Manager will drive near-term execution while setting a clear multi-year vision for both product and distribution strategy. The role will have end-to-end ownership of strategy, performance, and resource allocation, supported by dedicated product, development, and customer acquisition teams.

This is a pivotal role in Credible’s growth story. We’re looking for a leader who combines commercial execution and distribution expertise with strategic foresight, thrives in ambiguity, and knows how to rapidly scale consumer finance marketplaces.

Responsibilities

Full P&L ownership – Own the P&L for consumer lending categories, set ambitious revenue and profitability targets, forecast growth, allocate resources, and deliver results with regular reporting to Credible’s Executive Leadership Team (ELT).
Scale lending partnerships – Drive borrower acquisition and growth across SEO, partnerships, and paid media channels, increasing share of voice, impression share, and funnel conversion.
Lead and expand strategic partnerships – Cultivate, negotiate, and scale high-impact lender and marketing relationships that drive measurable revenue growth and broaden reach.
Drive category expansion – Launch and scale new products (e.g., HELOC, debt consolidation) by identifying opportunities, supporting deal negotiation, and overseeing execution of OKRs.
Champion product and tech collaboration – Partner with Product and Engineering to deliver enhancements that improve borrower conversion, partner integrations, and marketplace performance.
Drive strategic growth initiatives – Spearhead cross-functional projects, distribution opportunities and campaigns aimed at growing revenue and marketing profit.
Leverage data for optimization – Monitor performance metrics and unit economics, using analysis to identify opportunities, mitigate risks, and guide data-driven decision making.
Lead a high-performing team – Provide leadership across the Consumer Lending Squads that fosters accountability, executional excellence, and alignment to company-wide OKRs.
Cross-functional collaboration – Work with Finance, Legal, and Operations to ensure Squads are operating efficiently, compliantly, and aligned with Credible’s strategic objectives.
Executive communication – Provide updates to the CRO and/or Credible’s ELT via weekly meetings, monthly reviews, and quarterly business updates with clear insights and action plans.

Education & Experience

Education: Bachelor’s degree in Business, Finance, Marketing, or related field required. MBA or advanced degree a plus.
Industry Experience: 10+ years in fintech, marketplace, or consumer lending roles with proven success in scaling acquisition.
P&L Management: Demonstrated experience owning a business unit P&L, including revenue forecasting, budgeting, and resource allocation.
Growth Marketing & Partnerships: Track record in scaling growth strategies and paid media, combined with deep experience structuring and growing distribution partnerships.
Leadership: Strong leadership experience in high-growth environments, with success leading cross-functional teams and influencing product roadmaps.
Communication: Excellent communicator who is comfortable negotiating externally and presenting to ELT.
Financial Expertise: Proficiency in financial modeling and analysis (Excel/Google Sheets), with the ability to evaluate unit economics, budget and complete ad hoc industry analysis.
Analytical & Data-Driven: Skilled in leveraging data, BI tools (Tableau, Looker, PowerBI), and analytics to optimize performance.
Execution in Ambiguity: Adept at balancing immediate execution with long-term strategy in dynamic, fast-paced environments.

About You

Ownership mindset: You think like an owner of the business and hold yourself accountable to outcomes.
Strategic + tactical: You can set a 3 year strategy while also diving deep into weekly performance numbers and managing quarterly OKRs.
Commercial driver: You excel in distribution growth, partnerships, and paid media.
Collaborative leader: You build trust, align teams, and motivate people around clear goals.
Analytical: You ground decisions in data, with a sharp eye for detail (unit economics and performance drivers) and ability to know the right questions for your team to get maximum leverage.
Resilient in ambiguity: You are resourceful and proactive when priorities shift or markets move quickly.

Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

View more details about Credible Benefits

For high cost of labor markets such as but not limited to New York City and San Francisco:

$190,000—$230,000 USD

For all other US locations:

$163,000—$218,000 USD

Why work at Credible?

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

General Manager, Consumer Lending

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About the Role

Responsibilities